Advertising in Our Lives
It is impossible to imagine our television, newspapers, radio,
Internet and even streets without advertisements. Nowadays advertising
plays an important role in modern life and in the life of every
person. We canÂ’t imagine our life without advertising because every
day we hear or see advertising, we try to find information we need in
hundreds of advertisements. Even when we go for a walk or just
shopping we see a lot of different advertisements in the streets. I
think that “Advertising” is a very interesting topic, because in the
XXI century every minute of our life is connected with advertising. It
is hard to believe but the origins of advertising antedate the
Christian era by many centuries. One of the first known methods of
advertising was outdoor display, usually an eye-catching sign painted
on the wall of a building. From this unsophisticated beginnings in
ancient times advertising has turned into a worldwide industry.
The word “advertising” comes from the French word "reclame".
Advertising if to speak a simple language, serves to notify in various
ways (sometimes all available) the new goods or services and their
consumer properties, and is directed to the potential consumer, paid
by the sponsor and serves for promotion of its production and ideas.
Advertising is a part of communication activity of a firm, alongside
with publicity and stimulation of selling. Advertising unessentially
imposes the goods on the buyer. Sometimes it simply forces to
recollect the last concrete mark or the name of the goods or service
when the customer makes the choice. At the beginning the consumer
decides to choose from what, and already then what mark to prefer, on
the basis of the representation about it, a stereotype or a developed
image of concrete mark of the goods or service. There are a lot of
definitions of the word “advertising”. For example, advertising is
collective term for public announcements designed to promote the sale
of specific commodities or services. Advertising is a form of mass
selling, employed when the use of direct, person-to-person selling is