The Euro

3364 Words14 Pages
The Euro

In today's world of advanced Business, Finance and marketing, the

measure of success is the ability to sustain deterrents and reversals

as a part of life and resolving it in a competitive and innovative


National currencies are vitally important to the way modern economies

operate. They allow us to consistently express the value of an item

across borders of countries, oceans, and cultures. Wealth can be

easily stored or transported as currency. Currencies are also deeply

embedded in our cultures and our psyche. Think about how familiar you

are with the price of things. If you've grown up in the United States,

you think of everything in "dollars," just like you think about

distances in inches and miles.

On January 1, 2002, the Euro became the single currency of 12 member

states of the European Union. This will make it the second largest

currency in the world (the U.S. dollar being the largest). It will

also be the largest currency event in the history of the world. Twelve

national currencies will evaporate and be replaced by the euro.

The Euro since it's very inception has become a competitor for being

one of the leading currencies in the world. Not only has the Euro lent

economic stability to these countries but also it has widened new

horizons and has shown these countries that, not everything is lost

yet, a new day has begun with hope and brightness ahead.



The European Commission (EC) was given the responsibility of

developing euro symbol as part of its communications work. The three

essential things the design had to accomplish were:

· It should be easily recognized.

· It should be easily written by hand.

· It should have pleasing look.

There were more then 30 designs drawn up by the EC. Out of these 30

designs, 10 were selected and finally these 10 were narrowed down to

two when the public was asked to give in their respective votes for

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