Authenticity in Tourism: A Paradoxical Quest

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Authenticity and Tourism

The word authentic means genuine, trustworthy, or original. Often it is the quest for the original or authentic that motivates people to travel to Peru. Therefore, the dualism of authenticity that the tourist uses when traveling to and in places results from a lack of trust of that place, and as a result, “places traveled-to get remade with self-consciousness about this lack of trust” (Minca and Oakes 2006, p. 8). For Minca and Oakes, places experience a “schizophrenic dualism of paradoxical modernity” as a result of travel (2006, 9). The tourist’s desire for the authentic prompts a packaging of place as authentic, and thus this authenticity is remade by the packagers (residents) living in that place (Minca and
For example, I considered a discussion with a kid on the streets in Cusco -- a child who was there selling things specifically because tourists bring currency to him and his family -- to be an authentic experience because of the insight I gained into a local’s life because of the impacts of tourism. If a tourist’s quest is to encounter and simply understand the culture that they are gazing at as if she – a tourist –were not present no tourist would discover ‘the real’. Therefore, authenticity must always be a negotiated concept (Cohen 1988) and many modern backpackers view authenticity with a post-modern irony (Binder 2004) – knowing that it does not actually exist. Oakes (2006) astutely comments that “the search for authenticity is perhaps best thought of as a convenient code for something that in fact evaporates under scrutiny and yet remains nevertheless necessary as a framework for understanding the tourist experience” (p
Cohen 1988, Olsen 2002). The constructivists do not approach authenticity as something that is objective as MacCannell did, but rather as something that is “negotiated” (Cohen 1988) or socially constructed through signs and representations (Wang 2000). Some tourists are more satisfied with a certain degree of authenticity than others, and therefore Cohen (1988) argues that some tourists may see a staged-performance and be satisfied with the authenticity of the event. For Cohen, if the tourists view something as authentic it is therefore authentic regardless of whether an ‘expert’ deems it to be. When tourists view a staged performance it not as though they were misled and that they entered a “false-back” where they believed they saw the real thing, instead they were simply satisfied with any “faintest vestiges or resemblance of what experts consider authentic ” (Cohen 1988, 379). In the same article, Cohen (1988) discusses the concept of “emergent authenticity”. Though commoditization often leads to a perceived destruction of authenticity, Cohen argues that a new authenticity may emerge over time. To illustrate his point, he uses the example of the commoditization of handy crafts. Although the buyer does not perceive the handy crafts to be fully authentic they are nominally so because some of

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