The Digital Economy: An Analysis Of Starbucks And The Digital Economy

INTRODUCTION
In the advancement in today’s technology, businesses are taking the opportunity from changing from manual to digital. With so many changes involving the digital economy, it has been one of the ultimate reinforcements towards the digital renovation. What is the digital economy? The digital economy is said to be an economic activity which is the consequences from billions of everyday online connections among people, businesses, devices, data, and processes (Deloitte, 2017). Nevertheless, the digital economy is basically not only about the poignant of the business contacts from face to face to online but it's about renovating the many facets of business interactions and transactions and also enabling economic innovations (Tech Target,

Starbucks was established in 1971. With over 182,000 full-time employees, operating in over 64 countries around the world, with their highest stock value being $74.23, their stock market valuing $77.87 billion and their annual value of gift card activations being over $925,000,000 (Statistic Brain, 2017). When the store was first established it was a single store in Seattle historic Pike Place Market. The name was, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders (Starbucks Corporation,

Supply Chain Management (SCM) is an integrated business model that takes a process-based view of how all of the business functions need to work together and how a business relates to its suppliers and customers (D. Lambert, 2008). In Supply Chain Management members comprises two portions, upstream supply chain, and downstream supply chain. Upstream is where you can find the supplier and the organization will buy side e-commerce online for downstream you will find the customer and the organization will sell side e-commerce. All organization will have the knowledge and the understanding that the more resourceful the supply chain the inexpensive the end product and the more worth that is added to members of the chain. With these values in being resourceful will be made by using digital communication throughout the organization. As for Starbucks over the years the company had great practices of promoting Ethical Sourcing. Ethical sourcing is the process of ensuring the products being sourced are obtained in a responsible and sustainable way, that the workers involved in making them are safe and treated fairly and that environmental and social impacts are taken into consideration during the sourcing process (K. Mcavoy, 2016) . The reason for Starbucks taking this way simply because the organization has been