Stereotypes In Hollywood Films

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Hollywood easily comes to mind when we think of films. Produced from the United States of America, one cannot deny the immense influence of Hollywood in the global film industry. Tom Brook (2014) in his article How the global box office is changing Hollywood likened it to an octopus with tentacles extending to different countries across the globe. Women in Hollywood are often visual accessories and are reflected outside of the man’s world. Women representations are fixed and mediated, taking away the ability to reflect the current social reality (Kuhn, 1982). Through visual semiotic analysis of women representation in top grossing Hollywood films from 2010 to 2012, Reema Dutt (2014) saw that women are peppered with images expected of a woman. The Avengers, Harry Potter and the Deathly Hallows Part 2, and Toy Story 3 reflected women in a male-dominated society. …show more content…

Mulvey further argued that in a sexual imbalance setting, the male protagonist gets to make things happen whereas the female is more passive and becomes a figure to be looked at and displayed for the male spectator's pleasure. Teresa de Laureti (1984) also examined the structural representations of "woman" in cinema, indicating that cinemas should be understood as a signifying practice because of its direct implication in the production and reproduction of meanings, values, and ideology. De Laureti tapped semiotics to further explain cinema as a semiotic process wherein the subject is continually engaged, represented, and inscribed in ideology. According to her, cinemas as imaging machines produce images (of women or not women) also creates woman as an

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