[ONLINE] Available at:http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf. [Accessed 18 April 14] Researchomatic ,Starbucks Market Segmentation And Positioning , http://www.researchomatic.com/Starbucks-Market-Segmentation-And-Positioning-103307.html( Accessed January , 17 , 2012).
2014. Starbucks Corporations, Fiscal 2013 Annual Report. Retrieved from… http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Starbucks. Retrieved March 25, 2011, from http://www.starbucks.com/about-us/our-heritage Robbins, S. P., & Coulter, M. (2009). Management (10th ed., pp. 164-175). Upper Saddle River, NJ: Prentice Hall.
Fast Company.com Retrieved from http://www.fastcompany.com/magazine/84/starbucks_schultz.html Robbins, S.P. & Coulter, M. (2012). Management (11th ed.). Saddle River, NJ: Prentice Hall. Starbucks Corporation.
Leadership, love, and authenticity: Howard Schultz and Starbucks. Retrieved from http://theleadershipprofessor.com/2012/01/leadership-love-and-authenticity-howard-schultz-and-starbucks Green Mountain Coffee Roasters. (2103) Purpose, mission, and values. Retrieved from http://www.gmcr.com/about Howard Schultz Starbucks First Mate. (2008, October).
Starbucks mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (www.Starbucks.com). Top management believes in involvement in the activities of the corporation and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is directly related to customer satisfaction. The company recorded revenues of $7,787 million during the fiscal year ended October 2006, an increase of 22.3% over 2005. The operating profit of the company was $894 million during fiscal year 2006, an increase of 14.5% over 2005.
Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated.
There were praises, cheers, and stories at the last Starbucks annual shareholders meeting. This was the last meeting for one of Starbucks’ most successful executives, Orin Smith. As the 62-year old Smith retires this month as Starbuck’s CEO, he will be remembered for his leadership in the company by turning the inspiration and vision behind Starbucks into a reality. When previous CEO Howard Shultz approached Smith to join the Starbucks team in 1990, there were only approximately 45 stores in the U.S. and Canada combined (Starbucks). Today, there are around 9,000 stores occupied over 39 countries in addition to the 1,500 planned to open this year (Ouchi A1).
Over the year... ... middle of paper ... ...tation teams who will treat the proposed approaches as project with a concise rollout timeframe. Works Cited Lee, K. (2011). Case study: Starbucks Coffee. Retrieved May 21, 2014 from http://www.slideshare.net/vincentwfnb/starbucks-15242339# Shahi, T., Omar, J., Aufscla ̈ger, M., Schmerling, T. & Gassner, S. (2007). Case Study Report: How Starbucks Corp. should improve its business.