Southwest Airlines Compare And Contrast

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From the very start Southwest Airlines founders Rollin King and Herb Kelleher decided that its main goal is to get passengers to their destinations on time and at the lowest possible price. To be “different” from others was the only way to survive and to stand out in the struggle for #1 customer’s choice. Southwest Airlines did even more than that. Southwest Airlines paved its way to the top owing to all the innovations, which it ushered in making the flights easier, better and cheaper for its customers. Southwest was the first airline with a frequent flyer program to give credit for the number of trips taken and not the number of miles flown. It pioneered senior discounts, Fun Fares, Fun Packs, a same-day airfreight delivery service, ticketless travel, and many other unique programs. Southwest Airlines never gave promises it could not …show more content…

It makes a difference; a real difference that makes people chose and trust Southwest Airlines. Not assigning seats also contributes in the Southwest difference. On one hand in a way it breaks the “rules” but on the other it forms new” rules” that are being used in the Southwest Airlines empire. Or it would be better to say the “empire of difference”.
One of the promotional tools used by the Southwest Airlines was the word “love”. The company originally used it in 1971 in its first advertisement. This word by itself makes every person feel comfortable and protected. So, the success of such slogans as: “How do we love you? Let’s count the ways” (1971) and for instance” We are spreading love” (1977) was great. Every time Southwest Airlines started to fly to a new city it would say for example: “We are spreading love all over Texas” or “We are spreading love to Austin, Corpus” or any other place. The company marked the

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