Social Ethnography Essay

1591 Words4 Pages

In the 20th century, Western culture has been preoccupied with the self, and social psychology reflects this through the infinitely many “self-” attributes: esteem, efficacy, standards, concept, reactiveness, awareness, among others (Goethals, 2003). However, in the time of the Internet, the singular self is split into the many social media platforms in which people have accounts (Valkenburg, Schouten, Peter, 2005). Netizens log on to Facebook to catch up with friends and long lost acquaintances, play games and send largely ignored requests, and stay up to date with the news and commentary as filtered by their selected echo chambers. Twitter is a site for disjointed thoughts and high-paced exchanges of character-limited think-pieces and two-cent opinions. Instagram is a repository of selfies and groufies in poses dictated by the latest trend, pictures of pets to food or overly-filtered images, to blaring examples of …show more content…

People do still compare their status and action possibilities, only that social referents are digital proxies of real persons, such that these virtual identities may just be selective self-presentations than the entirety of the person (Suls & Wheeler, 2012; Vogel et al., 2015). Social identities are still defined by perceived group boundaries and ingroup similarities, albeit through Facebook groups and internet forums where people can hide in virtual anonymity (e.g., Suler, 2004). Equity theory proposes that people assess their personal worth and establish their ideals for a partner through the relationship market—but in the present, through Facebook profiles and dating apps that are not unlike online catalogs automated by digital algorithms that calculate similarity in personality and interests (Gibbs, Ellison, & Heino,

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