Seth Godin Perseverance

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Seth Godin: Perseverance Extraordinaire “Seth is disruptive by nature, and the status quo is never good enough for a disruptor…” (Smith, 2012, para. 1). Seth Godin has been revolutionizing the publishing industry throughout most of his career. Every time he dreams up another solution to the self-publishing dilemma, Godin challenges what we thought we knew about publishing and promoting books. It is vital that we instigate innovation in any industry we choose to focus on for our career, and to do that we must defy any notion of limitation in order to persevere and accomplish our goals. In this essay, I am going to talk about three examples in which Seth has uprooted the traditional norms of the publishing industry, how he used unconventional …show more content…

His perseverance and radical thinking are the very key to his success and why he came to be called an internet marketing guru. Calvin Reid referred to him as an “…entrepreneurial maverick and publishing visionary…” (Reid, 2012, para. 1). There are endless platforms in which to market to the public; I can collaborate with industry specialists to create a new platform as Godin did with Squidoo, set up a platform within a platform like he did for The Domino Project, I can even use an existing platform in unconventional ways like he showed us with his Kickstarter campaign. I like to think of myself as a non-conformist and I love to challenge the status quo; I hope to keep Seth Godin in my mind as a mentor of sorts. One of my favorite quotes from Godin himself is, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Like Seth, I want to challenge what I think I know, I want to be unique and innovative, and I want to be able to persevere and overcome any obstacle that may be in my way. I believe it’s crucial for me to not think of them as obstacles but stepping stones on the road to my greatest successes in

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