Richard Bennett's Case Study: The Centurion Media Cable Agency

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Richard Bennett has been the southeast regional vice president of the Centurion Media cable division for almost ten years. During this time he held his ethical and moral standards in high regards. The issue of this has challenged those ethical and moral standard for Bennett. Along with his high ethical standards, the team the Bennett has assembled has been working with him since he came vice president and they are strong connection to the surrounding area and communities where the do business. There are several areas of concern involved in this case. These areas of concern involve: the problem and its assessment, work environment, conflicts of interest, legality of a contract, motives, and ethical dilemmas. Richard Bennett has become aware of a rather large problem in regards to unsold inventory of Centurion Media’s advertisements. This problem involves a contract created by the new Centurion Media cable division president Joseph Fowler. The basics of the contract and what gave Bennett such trouble was that Centurion Media would be forced to sell their unsold inventory to Northpark Media. Another part of the contract added that Centurion would also have to sell the inventory at a major discount rate. Bennett immediately knew that this spelled trouble for himself and his team. There were several other key parts of the contract that made Bennett and his sales …show more content…

As seen in exhibits two and three, both show the positive direction that Bennett and his team have made since himself and Vicki Porter joined Centurion Media. Exhibit 2 shows the drop in the amount of unsold inventory over the past ten years. The final number is shown to have dropped below the national average and now sits at sixty percent. On the other hand, Exhibit 3 shows a steady increase over every year in the rates Centurion could charge for their

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