Red Wiggle Research Paper

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The Wiggles were at their highest point of success in the early 2000’s as they were not only recognised as the top earning Australian entertainers by the Business Review Weekly magazine for 4 consecutive years, but because they hit their revenue peak of $45 million and successfully advanced into the American market.
During the early 2000s, children’s television was a nationally developing field with ABC KIDS airing its first episode in 2001 after 10 years of preparation since its formation in 1991. Internationally, the world was shaken by the 9/11 terrorist attacks, however, The Wiggles’ decision to not cancel their shell-shocked New York City tour earned them great respect and media attention. According to Murray Cook, the red Wiggle, the …show more content…

Cook was a member of several bands before meeting Field and Fatt at Macquarie University, where they were training to become pre-school teachers. Field and Fatt however, already knew one another as they previously worked together as members of “The Cockroaches” pop band in the 1980s. In 1991 Field, with the assistance of Cook and Fatt, created a children’s music album based on the concepts of early childhood education. The trio then began touring to promote their album, in doing so, they became so successful that they quit their teaching jobs to become full time performers referring to themselves as “The Wiggles”. In the lead up to their success they were acknowledged with several awards from the APRA and ARIA, due to their brilliantly creative combination of music and Children’s entertainment which also greatly impacted national and international television. The Wiggles have changed overtime by incorporating additional actors and characters such as: Dorothy the Dinosaur and Captain Feathersword. Recently, the band also introduced their first female Wiggle, Emma Watkins in order to promote gender

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