Ready To Cook Food Case Study

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Recommended: Essay on food culture of India

In India, majority of food consumption is at home. Processed food products like pickles, chutneys, juices and curry powders had made their entry into the kitchens of most middleclass households a long time back.To augment the household income and cooking food in traditional methods is really an ordeal for women. Tata Strategic Management Groupreport, (Vijayabaskar and Sundaram, 2012).
The scenario has changed a little since few years. In urban India, families are experiencing better lifestyle with, dual incomes,breaking up of the traditional joint family system, desire for quality, time which translates into an increased need for convenience, the demand for convenient foods, ready to eat foods( frozen, instant, ready to cook )has been on rise, especially in metropolitan and …show more content…

So, they don’t have time to cook food, that’s why they are using the ready to cook food products. There is direct relationship between working hours and consumption of the ready to cook food products.
Some consumers said that they buy the product rarely because it contains high amount of salt, fat and sugar and other preservatives which is harmful for patients of hypertension, diabetes, heart disease tec. So, different companies can introduce some products that are specific for diabetic and hypertension patients that contain less sugar in it So it becomes imperative to discuss consumer behavior, being a human activity focused on the purchasing, consuming and using of products and services, as one of the stimulating and challenging areas in marketing studies (Al-Weqaiyan, 2005).
They concluded that, whilst the evidence reviewed did not support menu labeling as an effective strategy to change purchasing patterns, additional strategies to enhance menu labelling practices, and strategies beyond labeling (including implementation of nutritional standards), may be useful (Bowen et al.,

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