I. INTRODUCTION
RADIO frequency identification (RFID) technology is gaining
attention both from academicians and from practitioners.
RFID has the potential to serve as a fundamental technology
for ubiquitous services where both objects and people can be
identified automatically via attached RFID tags [35]. However,
with the promise of RFID technology come issues that need
to be addressed for its widespread acceptance by consumers.
For example, the use of RFID technology by retailers and government
agencies raises questions about potential violation of
personal information privacy [35], and potential security threats
to personal information [40]. Motivated by such issues, this
study proposes and validates a theoretical model of consumer
acceptance of RFID technology. The proposed model is developed
based on the extant literature and provides a theoretical
framework of the critical factors that determine the consumer’s
acceptance of RFID technology. A contribution of this paper
involves reviewing the technology acceptance model (TAM)
Manuscript received September 1, 2006; revised June 27, 2007. Review of
this manuscript was arranged by Department Editor A. Chakrabarti.
The authors are with the Information Technology and Decision Sciences
Department, College of Business Administration, University of North Texas,
Denton, TX 76201 USA (e-mail: hossainm@unt.edu; prybutok@unt.edu).
Digital Object Identifier 10.1109/TEM.2008.919728
and contextualizing it to the RFID technology. This contextualization
is done with the intent of extending the TAM to the
acceptance of a specific technology—RFID technology. This
study is the first in the RFID literature to utilize and contextualize
the TAM for explaining consumer a...
... middle of paper ...
...chnology. Perceived usefulness is defined as the extent
that individuals believe their job performance is enhanced by
using a particular technology. Perceived ease of use is defined
as the extent to which an individual believes that using a particular
system is free of effort. TAM also postulates that perceived
ease of use is a predictor of perceived usefulness.
Researchers have utilized and validated TAM for use with
numerous types of technology [51]. Some studies suggest that
TAMsuccessfully predicts an individual’s acceptance of various
corporate information technologies [1], [8], [12], [39]. According
to Straub et al. [42], TAM may hold across technologies,
people, settings, and times. Recently, TAM has its footprints
in e-commerce [50], [51], and mobile service [46]. This study
expands TAMto the study of consumer acceptance of the RFID
technology.
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Companies. Retrieved July 4, 2008, from University of Phoenix, MMPBL-501 Web site. University of Phoenix . ( 2008). Economics for Managerial Decision Making
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