Radio Frequency Identification

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I. INTRODUCTION

RADIO frequency identification (RFID) technology is gaining

attention both from academicians and from practitioners.

RFID has the potential to serve as a fundamental technology

for ubiquitous services where both objects and people can be

identified automatically via attached RFID tags [35]. However,

with the promise of RFID technology come issues that need

to be addressed for its widespread acceptance by consumers.

For example, the use of RFID technology by retailers and government

agencies raises questions about potential violation of

personal information privacy [35], and potential security threats

to personal information [40]. Motivated by such issues, this

study proposes and validates a theoretical model of consumer

acceptance of RFID technology. The proposed model is developed

based on the extant literature and provides a theoretical

framework of the critical factors that determine the consumer’s

acceptance of RFID technology. A contribution of this paper

involves reviewing the technology acceptance model (TAM)

Manuscript received September 1, 2006; revised June 27, 2007. Review of

this manuscript was arranged by Department Editor A. Chakrabarti.

The authors are with the Information Technology and Decision Sciences

Department, College of Business Administration, University of North Texas,

Denton, TX 76201 USA (e-mail: hossainm@unt.edu; prybutok@unt.edu).

Digital Object Identifier 10.1109/TEM.2008.919728

and contextualizing it to the RFID technology. This contextualization

is done with the intent of extending the TAM to the

acceptance of a specific technology—RFID technology. This

study is the first in the RFID literature to utilize and contextualize

the TAM for explaining consumer a...

... middle of paper ...

...chnology. Perceived usefulness is defined as the extent

that individuals believe their job performance is enhanced by

using a particular technology. Perceived ease of use is defined

as the extent to which an individual believes that using a particular

system is free of effort. TAM also postulates that perceived

ease of use is a predictor of perceived usefulness.

Researchers have utilized and validated TAM for use with

numerous types of technology [51]. Some studies suggest that

TAMsuccessfully predicts an individual’s acceptance of various

corporate information technologies [1], [8], [12], [39]. According

to Straub et al. [42], TAM may hold across technologies,

people, settings, and times. Recently, TAM has its footprints

in e-commerce [50], [51], and mobile service [46]. This study

expands TAMto the study of consumer acceptance of the RFID

technology.

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