The public relations started in in the United States of America around 1916. According to Olasky, M. (1985). “the two inventors of 20th-century public relations were Ivy Lee and Edward L. Bernays. Lee named the field: by 1916 he was using "public relations" as a general phrase to describe his varied activities”. “Bernays named the job: in 1922, while Lee was still referring to himself as a "publicity advisor," "publicity expert" or "publicity director," Bernays was describing himself as a "public relations counsel”. According to Olasky, M. (1985).
The profession of Public Relations in the Middle east still simple, but The Middle East Public Relations Association (MEPRA) was launched in 2000. (Kirat M. , 2005). the MEPRA 's goals are "We seek to raise awareness and build understanding of public relations in the Middle East, both as a profession and as a driver of organizational reputation. We do so by promoting industry standards, sharing knowledge and thought leadership and building the capabilities of professionals in the region". "We are
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the organization should communicate well with customers or employees through crisis as internal communication "the role of internal communication is even more fundamental in crisis situations where there is a high level of communication ambiguity". Ravazzani, S. (2015).
Also, the organization should communicate well with customers or employees through crisis as external communication "comprehensive crisis communication plan to deal with such a predicament nonetheless, actions taken during and after the crisis “nonetheless, actions taken during and after the crisis". Elliott, G. (2009).
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You would need to be able to figure out how to notify and keep the customers updated on the flights that are cancelled, where you are in the process of rescheduling flights, and when the internet system would be back up so that they could reschedule their flights. The crisis communicator would also need to get a plan in place to be able to recover the good reputation of JetBlue, and how to keep people from being negative during this crisis. They also need to make sure that the company is quick to address the crisis with the public so that the public does not think they are trying to cover up the crisis and that they are trying to handle it quickly and effectively. After the crisis has subsided a crisis communicator needs to make sure there is plan in place to provide training for any future crisis such as this one. They need to make sure that the CEO and leaders of a company get out in the public eye to make a statement and to let them know how they will be handling the crisis. It is also there job to help the company stay transparent and ethical throughout the crisis to avoid any more tarnishes in JetBlue’s reputation. The crisis communicator should also stress the importance of discourse of renewal to JetBlue, helping them to take this crisis as an opportunity to learn and grow as a company. Overall, the crisis communicator I feel did a great job in stressing all of these things and helping JetBlue to regain its reputation and to grow in through this
Public relations have been a prominent aspect of society for millennia, dating back to 50 B.C. with Julius Caesar and referred by the Ancient Greeks as “semantikos”, which is the practice of persuading people into a belief or action (Witman, 2000). Public relations is still been influenced by the contributions of key historical and contemporary figures including Benjamin Franklin and Ivy Lee.
Crisis is defined as a major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation. There are many types of crises, for example, economic crises, physical crises, personnel crises, criminal crises, information crises, reputation crises and natural crises. This incident has been grouped into physical crises, natural crises and economic crises. In order to prevent crises from adversely affecting the firm, organizations need effective plans and procedures in place to prevent crises if possible, or to mitigate their effects when they do occur.
"What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., n.d. Web. 04 Apr. 2014.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
In order to save a brand during a time of crisis, a company, organization or government must have proper crisis communication. Every brand should be prepared for a crisis and have a plan intact for when it transpires. As mentioned in the
Twitter has grabbed attention of a variety of professions from sports analysts to business executives. Twitter can be used to share information, provide advice, and promote events. The multiple ways Twitter is used is very similar to the duties of a public relations professional. Although Twitter is used to supplement the tools that are already available for PR professionals, twitter is a great way to accommodate practices exorcised during the proactive stage of the conflict management life cycle. Many PR professional and agencies have started to merge Twitter in everyday practice. In particular, Landis Communication, Simply Zesty, and Bill Stoller have taken advantage of Twitter to further their work in the public relations field. While monitoring the three twitter accounts a distinctive pattern in the information shared presented a direct connection with the three subcategories of the proactive stage.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
This essay revolves around this incident and BP’s response, and analyses the effectiveness of BP’s crisis communication with relevant theories and concepts in the area of communication management. This essay
..., Crisis communication failures: The BP Case Study, International Journal of Advances in Management and Economics, Issue 2, March-April 2013, accessed 28 March 2014,
Promote communication within an organization vertically and horizontally while balancing various management and operational elements;
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
2) Limit the damage, and 3) restore credibility. Following these goals ensure a successful public relations plan for any organization. Crisis management definitely needs to be addressed in any organization. ? Although it is usually not a fun role for public relations manager. The.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.