Ps4 Vs Xbox One Essay

INTRODUCTION

In 2013, nearly a billion people worldwide carried a gaming device around with them in their pockets everywhere they went – their smartphone. Over 250 million people, from grandpas, to football fans, to office workers, children’s were playing games against each other each month – online. Sony Corporation is one of the largest consumer electronics manufacturers company in the world. One of the most profitable product of Sony corporation is the video game console .In six years the very definition of gaming and gamers had radically changed, and it was precisely the change of these smartphones and social media gaming zones that were causing many industry analysts to generate interest in this 8th generation of consoles to be the last

The console is using a massive market share when compared with its competitors. According to data from PS4 links, It has at least 70% of the market share in all European countries, with increasing rate peaking at 90% in certain countries (WWW.IGN.COM)

Sony has a very significant marketing leadership; It has market leadership in each country in Europe, and has very significant market leadership in continental Europe. It means Sony has a market share's any less than 70 per cent, and greater than 90 per cent in continental Europe."

Initially Sony PlayStation sales have been much stronger in Europe than those of Microsoft's Xbox, which performs better in North America and UK. The PS4 is currently the better performing console in UK with over 2 million consoles sold. While the last update for XBOX1 was around 1 million consoles sold. (https://zhugeex.com/2015/10/september-2015) when talking about global sales that the PS4 has been available in roughly 60 more markets than XBOX1 since there release. Now saying this has helped Sony drastically, but even small sales numbers from these territories add up into your global sales