Dove offers up the idea that age does not define beauty. Often the media tells aging women to fight against the aging process, to cover up fine lines and wrinkles. Typically we see young models in most beauty advertisements. Here though we see women of age, seemingly celebrating their wrinkles and age spots. Women may feel empowered when they hear, “beauty has no age limit” in this campaign, as well as see women displaying their age with confidence.
Feminine Beauty When defining Feminine beauty one must decide in which time to define it. At certain times women have felt repressed by the term, usually due to the beauty business' influence; while at other times Women have found it liberatory: finding it their bonus as females but not their only power. One will also find that a correlation exists between the women's movement, or lack there of, and society's feelings about woman and their aesthetic appearance. A woman's beauty during the 1910s and early 1920's was not an aspect of one's life to be contemplated heavily. Woman pre 19th amendment were more concerned with gaining recognition of their equality then how they looked.
“For Women To Rise We Must Close 'The Confidence Gap'.” Forbes, Forbes Magazine, 1 Feb. 2016, www.forbes.com/sites/margiewarrell/2016/01/20/gender-confidence-gap/#394e64da1efa. Unlike men, most women are not born with confidence. As young girls, they are brought down and conditioned to by society to become insecure of their image. However, Demetria stood up for herself, she showed her confidence in herself. Demetria wanted the viewers to see that Jan in fact did not hurt her feelings, she is still the beautiful, confident woman who believes in herself worth and beauty.
Mainly, female beauty pageants have no purpose in society. They put to much emphasis on the “beauty” of the pageant. They belittle the fact that young women are products and not real people with flaws. Teaching the younger female generation that true beauty is within is what our goal in America should be. Works Cited http://chocoholic-naomi.blogspot.com/2011/04/do-beauty-pageants-serve-any-purpose-in.html http://thepageantexpert.com/post/What-Are-The-Benefits-Of-Beauty-Pageants.aspx http://www.trutv.com/library/crime/notorious_murders/famous/ramsey/attack_3.html http://bb-articles.com/beauty-pageants-do-they-have-a-place-in-modern-society/
In conclusion, women should be comfortable in their own skin and shouldn’t feel compelled to be as thin as a model. Women need to feel appropriate and content in their own skin, and to not feel inferior to the model on TV or pasted in a magazine advertisement. We are all different and no woman is exactly the same and even the ones that seem to be picture perfect have flaws and love handles, and women need to realize that is the truth. So, by accepting one’s self for who they truly are and what they have accomplished in life is what is going to boost our self-esteem. Once the world understands this, then the media won’t have such a monumental affect on society.
In American the Beautiful it becomes quite obvious that the standard for beauty in the American society is for one to be slender, young, upper class and white without noticeable physical imperfections (Zones, 2000). This stereotype for beauty only involves a small portion of the American population. The film deals with businesses and industries that are constantly delaying the message that women need to obtain this beauty that is both unobtainable and destructive. According to them, physical beauty is far more important than inner beauty could ever be. This is done in order for consumers, especially women to feel the need to purchase their products in order to reach this very unrealistic beauty.
The otherfrom a 2003 Redbookshows a wife and mother holding her daughter with one hand and an umbrella with the other. One woman is ignorant, irresponsible, incapable, and not in control; the other is competent, responsible, and in control. The evolution of advertising reflects the changes that have taken place in the way American society views women. The ads use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50's, women needed to be controlled, but now women can be in control. The 1954 ad portrays the ideal woman of that era.
What Is a “Real” Woman? Criticism of Existing Body Positive Advertising Thinner and thinner models are being used in combination with Photoshop, creating an impossible beauty ideal that is affecting the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous body shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points out, “you never see a photograph in the media of a woman considered beautiful that hasn’t been digitally altered to make her absolutely inhumanely perfect”.
This development has powerful supporters such as actress Jennifer Lawrence, who is known for refusing to lose weight for roles. Her reasoning is to encourage her fans that they do not have to squeeze into the ideal thin body type ("Jennifer Lawrence”). Lawrence’s outlook is supported by “The American Medical Association has decided to take a stand against rampant photo retouching, declaring the practice detrimental to your health” ("5 Celebrities”). Certainly celebrity endorsements can inspire change, but there are other obstacles to overcome before magazine covers, theatrical posters, and lingerie advertisements show the female body unedited. Today’s technology makes enhancing and editing easier than in the decades before.
Therefore they strive to improve their figure to meet societies standards. However, the standards that society has set (for example, supermodel Kate Moss) are out of reach for most women. Often times, teenage girls compare their body size to those of popular actresses and supermodels such as Jennifer Aniston and Elizabeth Hurley. With examples such as these, is society sending out the wrong message? Vast amounts of people consider these women too thin.