Point Sur Denim: The Decline Of Fashion

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For the past several years denim as casual wear had been on the decline. For many, including the men and women of groups like the Baby Boomers, the Millenials, and soon to become the Founders, yoga pants, workout or jogging pants became the choice and popular bottoms to wear. Lately, the dead and gone trend seems to be making a comeback and with a vengeance. Remember fashion trends go out of style only to return with a new name, in this case, it's called ’retro’. The premium brands like The GAP, Mcguire, R13, and Point Sur Denim are mass marketing the same straight–leg, skinny, and boyfriend denim with slight differences and are considered “fashion followers and not trendsetters” (Hameide, K. K.) for those who are less interested in creativity.

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