Persuasive Essay On Distracted Pedestrians

THE ISSUE Distracted driving is an issue we hear about constantly. Don't text and drive. Stop checking Facebook behind the wheel. Don't touch the radio behind the wheel. We are bombarded by these campaigns everywhere. But what about pedestrians? What about those people who walk down the street with their head down, staring at the words their thumbs are creating on a touch screen? We always hear about the classic trope in which one was on their phone, or distracted while driving and ends up driving into a mailbox, but what about the not-so-clichés such as crossing at a red because you were too busy asking your partner what was for dinner, or you were too busy asking your friend what the plan was to realise that you've walked off a bridge? These are both true stories unearthed by the research team at the University of Ohio, to show the true dangers behind distracted pedestrians (Nasar, 2013). According to the National

But if pedestrians are the target market, it casts to wide of a web. Although it is a nice thought to inform toddlers, who would be considered a part of this large pedestrian umbrella, about the dangers of not paying attention to their surroundings, it would not fulfil the segmented audience whom would be of most importance. According to a study from Ohio University, most of those who ended up in the emergency room for being on their phone while walking were under 30. More specifically, they were between the ages of 16 and 25 (Robinson, 2014). For any campaigns, or stakeholders, this would be the target demographic. These people are typically connected online in multiple ways (i.e. social media) and use their devices from everything to directions to what to eat. This group is hyper connected, and have become reliant on their devices for day to day use.

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