Pathos, Logos And Ethos In Donald Trump's Speech

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Donald Trump’s presidential nomination acceptance speech relies heavily on the three rhetorical strategies of pathos, logos, and ethos. While Trump employs all three strategies in his speech, he primarily relies on pathos to garner support from the crowd. Trump’s use of pathos is simple and repetitive. He claims, many times, that he will return safety to America, effectively ending crime and violence. Trump constantly paints the country in a dystopian light, emphasizing how terrorism and police attacks have placed the United States in a state of crisis. Besides making claims that crime is rampant, Trump also uses anecdotes to further incite the crowd. By mentioning stories about an immigrant killing an innocent American college girl and Iranian troops capturing American sailors, Trump highlights Americans’ safety concerns both domestically and …show more content…

In his speech, Trump presents several statistics to back up his claims about the problems in the United States. For example, when Trump mentions crime, he throws out statistics, saying “almost 4,000 [people] have been killed in the Chicago area since he [Obama] took office,” or there was a “seventeen percent increase in homicides in the past year.” These statistics make his claims seem more legitimate while also explicitly throwing blame on the opposing party’s crime prevention policies. Trump’s speech has a pattern of throwing a barrage of numbers at the crowd in between over-generalized statements, like “the United States is in crisis.” Numbers and statistics are generally regarded as concrete evidence of a phenomenon. By utilizing an array of statistics as part of his assertions, Trump aims to come across as highly believable. With the crowd riled up from Trump’s inflammatory words about the rise of crime rates, he is able to further persuade the audience with the use of concrete

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