The pictures of the animals themselves represent both Pathos and Ethos persuasion. Appealing to nearly every emotion we as humans can possible have, World Wildlife Fund demands our attention while at the same time asking for help. The photos work on our Pathos reactions presenting a sight we never thought possible, causing us to react with sympathy as we process the unthinkable. Our hearts ache for the cute, lovable animals as they resemble the homeless, we city dwellers so often see, but often refuse to acknowledge. Because the animals are obviously out of place and downtrodden we instantly respond with our Ethos reactions. Making us stop and take a second look at what we know is not right. Creating an alarming feeling of disbelief inside
Having such an image before our eyes, often we fail to recognize the message it is trying to display from a certain point of view. Through Clark’s statement, it is evident that a photograph holds a graphic message, which mirrors the representation of our way of thinking with the world sights, which therefore engages other
In a society dominated by visual activity, it is not uncommon to be faced with images meant to render a specific reaction. It is the intention of industries to provoke a reaction whether it is mental, emotional, or physical and specifically through the use of ethos, pathos, and logos. Both images displayed, the first by the PETA organization or People for the Ethical Treatment of Animals and the other by UNESCO or the United Nations Educational, Scientific, and Cultural Organization share similar tactics in which they influence their audience’s reaction. As an American animal rights organization that campaigns for the “ethical treatment of animals”, PETA’s most dominant mode of persuasion is especially exemplified by the use of pathos. In an attempt to induce sympathy from the audience, specifically from animal rights advocates, PETA uses the representation of a woman with the pattern of a tiger’s stripes.
The introduction page of the website touches base with rhetorical appeal of pathos with unpleasant features meant to effect the reader's emotions. For instance, the introduction page has pictures of some criminals who kill many dolphins, and the sea turned red because there is blood-stained water everywhere with the caption, ''Stop slaughter''. This is a good way to make the reader feel melancholic for what happens in real life. Then they will convince the readers to donate to them to encourage stopping killing animals. When the reader sees these kinds of pictures, they are going to be motivated to support the Sea Shepherds. In this way, the Sea Shepherds appeal to the readers' emotions to help them stop the extinction of sea animals.
The fabricators of the ASPCA commercial are extremely manipulative in order to receive a donation. They use captions that are doleful and afflicting. “Every single hour in BC, an animal is violently abused” (Sarah McLachlan Animal Cruelty Video) is one example of a caption. This caption uses pathos perfectly in the way that makes the viewers donate to decrease the chance of another animal being abused. Another example is: “For hundreds of others, help came too late” (Sarah McLachlan Animal Cruelty Video). Simply implying “help came too late” grants viewers to feel bad for the animals that have passed, therefore allowing the observer to donate so another animal doesn’t have to die. Also, the awful images of the battered animals allow spectators
Attenborough’s and Irwin’s purpose is to educate the audience and to inspire compassion for the animal kingdom. Attenborough achieves this by using factual information
“PETA Calls On Everyone With A Heart To Help End Animal-Overpopulation Crisis.”PR Newswire 3 Feb. 2014. Student Resources in Context. Web. 6 Feb. 2014.
When shooting a picture with the intent of causing emotion, making an impact, or sending a message, considering how the viewer will digest the visuals is an important part of the process. From framing and exposure, to colour and editing, everything comes together to make the image. A good example of this is the famous “Migrant Mother” photograph by Dorothea Lange. At first look when viewing, the eyes are drawn to the only face visible face, that of the mother. Her expression and posture express some of her internal thoughts, and her attire along with the smudged blanket show she isn’t of higher class. Looking to the other two people in the image, the children, we see them hiding their faces and taking comfort from their parent. This all serves
Mentioning his own organization offers the audience the verification that the author knows what he is talking about, and the set standards of the programs verification process has a third party, and that is what can establish the ethos of the American Humane Association’s Humane Conservation program. Pathos and Logical Appeal This argument appeals logically to an audience that is concerned about the safety and care of animals in zoos, while establishing pathos effectively to tug at the feelings of the audience in order to strengthen his argument. Since the recent event with a gorilla at the Cincinnati Zoo, people have questioned ethics. The author wrote this argument to explain why the safety of animals, as well as their survival in the future, depends on these enclosures.
She allows the reader to identify with her by pointing out that she “went to the zoo all the time with [her] family” and that she “loved pandas” (Carr); the reader identifies with her, as the reader is likely to have visited the zoo as a child or likely to have a love for animals. Initially, she was very excited about seeing the animals so closely, but then she realized, even at that age, the “animals were miserable” (Carr). By telling the reader about her memory, Carr persuades the reader into believing that zoos are depressing and that animals do not belong in unnatural environments. Carr also mentions that she no longer goes to the zoo and urges her family and friends to do the same. The author then adds that she has a love for animals and wishes for the zoo animals to be set free. Again, by involving loved ones and reinforcing her love for animals, Carr appeals to the emotions of the reader. The reader is then likely to identify with the author, urge his or her family members and friends to not go to the zoo, and wish to see animals free from captivity. Therefore, Carr persuades the reader into believing that zoos are wicked by using the persuasive method of pathos. Along with Carr appealing to the reader’s emotions, she appeals to the reader’s
Media possesses the unique potential to manipulate society’s view of events and products in today’s culture. Images, color, font, background and other alluring advertising techniques are all employed to entice consumers. Different sources of media aspire to shape the identity of the consumer regarding the concepts they are advertising. Seeking to influence society’s identity and perception of the treatment of animals, in their advertisement “How Can You Speak Up for Animals,” People for the Ethical Treatment of Animals (PETA) demonstrates the argument that consumers should not purchase clothing that is produced through the killing of innocent animals by successfully appealing to the audience’s emotions, utilizing logic to validate their claim,
Interpretations of Photography Different people interpret photographs in many different ways. The way the photo is interpreted by a person can depend on what kind of job they have, how old they are, and how or where they grew up. Photos can also have an emotional effect on a person and bring back memories. How do you interpret the photograph on page one? Does it bring back any memories?
As far as the semiotic hypothesis in the convention, the photo serves not just as a record that focuses to or corresponds with an outer protest, yet additionally as a symbol that looks to some extent like 'the scene itself, the exacting reality.' To a vast degree, the watcher's feeling of stun and good shock gets from the capacity of the photo in that capacity a picture of reality, affirming the veracity of the repulsions saw and inferring the earnestness of activity expected to cure the
Other people believe that animals belong to the wild. Animals are not on Earth to simply entertain. They have an important role in
Have you ever seen a painting or picture that captivates you and directly stirs up emotion within you? More than likely, you have. Usually, viewers merely observe the picture and enjoy the way it looks and how it makes them feel. But, have you ever asked yourself, “why?” What about the picture makes it pleasing to the viewer? With each strategy the photographer uses creates their own touch and passion that floods all over the picture. The emotional connection nearly goes unnoticed for when the picture is well photographed, the viewers experience the sensation in their subconscious. This is one of the most powerful tools that a photographer holds in their hands. If one can become a master of manipulating how the photo affects its viewers, the said photographer can potentially maneuver people’s minds and thoughts with one click of a button. The time spent with my mentor has opened up the door for me to tap into that power though the use of background, focus, shutter speed, angles, and most importantly, lighting. Even with all these techniques, the person behind the camera must remember that creativity must be at the forefront of all operations. Caleno (2014), when writing about the basics of capturing a beautiful moment in a picture commented, “If we want to be creative we must drop these pre-conceptions and start looking at things from a small child’s innocence.”
Photography has created an outlet for the masses to story tell. It has a way of speaking without words like most art forms and is a manner of expression in itself. To eradicate photography from humans would be equivalent to taking away a limb from humankind. Our society has grown an immense amount of dependency on it. Photography has become almost a daily menial task such as brushing your teeth; where we must take pictures of the things we deem important or equally unimportant, even more so with the invention of social media outlets such as Instagram and Snapchat, where photography is the main source of communication between people who use them. Susan Sontag offers the basis of what taking pictures can undertake in both our daily lives and moments that are not part of our daily lives, such as travel. Traveling to places where one is not accustomed can flare pent up anxiety. A way to subdue that anxiety could be through taking pictures, since it’s the only factor that we have total control over in a space where we don’t have much, or, any control of our surrounding environment. On the other hand, taking photos can also be a tool of power in the same sense as it allows for it to be a defense against anxiety. With the camera in our hands, we have the power to decide who, what, where, when, and why we take a picture. This in turn also gives the person who took the picture power over those who later analyze the photos, letting them decide the meaning of the photo individually, despite the intended or true meaning.