The Extended Parallel Process Model
A Review of the Literature
What’s the first thing that comes to your mind when you think of fear? Is it that rush of adrenaline, which swells your veins? Is it that feeling of your heart beating uncontrollably? That fear of uncertainty? Or, is it that moment when you are scared beyond belief and feel nothing but helpless? Whatever it may be, there are certainly ways to deal with and overcome fear. Fear can come in many different shapes and forms, but as the 21st century continues to unravel, advertisers are employing different fear tactics into our society. Consequently, advertisers are trying to persuade us to make decisions that would have otherwise not been made. However, determining the level to which
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EPPM was developed by Kim Witte in 1994 and was an extension of Howard Leventhal's danger and fear control theory, which was created in 1970. By understanding how people react to fear, advertisers can strategically target their audience and make their ads more effective (Witte 1994). What type of companies might employ this practice? Nearly everyone. For instance, car manufacturers will produce a limited quantity of a particular car model to attract buyers. Sometimes these cars are concepts, but others are actual production vehicles with bonus features. Regardless, the manufacture will only make a limited number. By offering a sparse product, people are more susceptible to purchase that vehicle over another because of the once in lifetime opportunity appeal. Another example, people’s views on the legalization of marijuana. A person who has never smoked marijuana may be opposed to the idea of making it legal because they fear it will eventually become an influence in their …show more content…
Though steroids can contribute to a leaner and more muscular physique, they can also have negative implications on ones’ cardiovascular system, reproductive system and psychological status. The test results were staggering, nearly 5 of 10 respondents were okay with using steroids when presented with information from high school or collegiate coaching staff stating that steroid use does not increase endurance. Since the athletes were able to relate to their instructors and peers as opposed to someone else, they were more susceptible to steroid use (Goldberg, Bents, Bosworth, Trevisan & Elliot,
Fear is an everyday emotion that the human race must face, and it can bring out the best and worst of us, but its how we choose to deal with it that truly defines us.
Professional athletes, throughout history, have been exalted for their outstanding abilities and achievements in sports. Unfortunately, many athletes have turned to anabolic steroids in order to give them an edge, a boost their athletic performance. Starting with the 1954 World Weightlifting Championships, where the Soviets unexpectedly dominated their lifting classes with the use of steroids, it has become increasingly popular among athletes to cheat with the help of this drug. Although the appeal to steroid use is evident when observing how it increases someone’s athletic abilities, many users fail to consider the detrimental side effects of the drug. Also, in my opinion, athletes should be expected to perform based upon their natural abilities, opposed to abilities enhanced by anabolic steroids. Ultimately, anabolic steroids should continue to be illegal in professional sports due to their major health risks and the unfair advantage they serve players.
With television and computer so common in today’s society, more and more people spend much time at home watching sport shows. Young children grow up with their heroes being famous athletes they see on TV everyday. These young children grow up wanting to be just like the people they have watched for years on television. Becoming a great athlete is a dream of many young people and also their parents. Because steroids have seemed to make it a lot easier for people to attain the goals they have set out to accomplish, many people have turned to the drugs to gain that goal. Without thinking about the physical side effects or the mental side effects that steroids can have on them, they are willing to risk all that to become bigger, stronger, or faster just to succeed in sports whether it be in junior high, high school, college or at the professional level.
Fear motivates many people to act upon matters, right or wrong. This emotion has been important in many events in both works of literature, and in the real world. It has forced military geniuses into retreat, and influenced them to plan another method of attack. Fear can be both a positive and a negative acting force in one’s life, a quality that can motivate one to success as well as to downfall.
Abstract: Since the beginning of sports competition, athletes have always looked for some kind of edge over their competitors. They will do whatever it takes to be one of the elite, and that includes injecting supplements into their bodies to make them bigger, stronger, and faster. Steroid use is probably one of the most common drug misuses in sports competition. Athletes found that with anabolic steroids, one could become a better athlete twice as fast. Not until 1975 was the drug first banned from Olympic competition because of the health risks it produced.
Fear influences people to make irrational decisions and take extreme measures. Often times, these actions are done to protect one’s reputation. Fear causes people to lie and manipulate to those they care about in order to escape what they are scared of most. Fear of failure has caused higher levels of anxiety, and has made society put blame on each other, rather than owning up to their mistakes. Fear can also cause one to forget one’s true identity and lose one’s values. There are two options that one can take when being faced with a fear: run away from the fear, or go through it and learn a valuable lesson in the end that will make you a stronger person. Fear is a harmful emotion that everyone has to go through in order to succeed.
As the use of performance enhancing drugs is becoming more popular amongst athletes, many of them do not understand the risks involved in taking these drugs. Many people are looking for a quick way to build muscles, or to get stronger the fastest way possible. Using these performance aids may very well be a quick fix for many athletes, but taking the drugs is unethical and dangerous. Using special drugs to boost an athlete’s performance is degrading to sports and to the athlete, but after they stop using the drugs and lose some strength, you become trapped in the steroid cycle.
Researchers found that when individuals experience emotions that are “fear-based” resulting in cognitive stress, they take immediate action to alleviate the pressure (Larson, C., 2013, p. 186). These types of appeals operate in “business, marketing, advertising, sales promotions, politics, interpersonal communication and ideological persuasion” where a number of fears-based emotions might occur (Larson, C., 2013, p. 186). Some cognitive premises drive brand persuasion, for example, purchasing preferences may be based on an individual’s emotional and psychological needs (Larson, C., 2013, p. 187).
The intent of this essay is to show that steroids have many negative effects and that steroids, and other natural supplements, should be closely studied by the FDA. This essay will also support the claim that the professional sports industry needs to eliminate steroid use and set a good example for younger athletes.
Every year high school, college, and professional athletes try to get just ?a little bigger,??a little stronger,? and to increase the amount of weights they lift by, ?just a few pounds.? To achieve these goals athletes often turn to anabolic steroids to aid them in achieving their goals. Anabolic steroids are a quick, but dangerous way to increase muscle mass, and they can carry many risks including some life threatening side affects. Years after taking steroids athletes can live to have serious heart problems, sterility, or possibly not even live, all because of foolish decisions they made in the past. These potentially fatal drugs are not widely known by young athletes at all, because they don?t know about the risks that can go along with them. In school, every student is taught about marijuana, cocaine,heroin, sex, liquor, and all those other health risks, but they?re never taught about ?roids? or ?juice.? (slang words for steroids) That should be changed, because it is known that student athletes often use steroids, not knowing the risks. Many times they take the risk because they hear about professional athletes taking steroids. But, despite their widespread use in sports, steroids can have more negative than positive effects on athletes of all types. Steroids are chemical substances that can be made naturally by the body or produced synthetically. There are many different types of steroids that are used for different things other than just athletes enhancing muscles. For example, there are types of steroids that can be used by women as birth control pills, and other types that are used for menopause treatment. The abuse of steroids is almost always found to be in the case of athletes, and that is the focus of this paper. ?All anabolic steroids are synthetic compounds whose molecular structure is similar to that of the natural male sex hormone testosterone. Testosterone affects development of the male body in two important ways: it has an anabolic effect - increases growth, especially of muscular and skeletal tissue - And an androgenic effect - increased development of male sexual characteristics. Anabolic steroids are constructed stythetically in such a way that they maximize the anabolic effect of testosterone while minimizing the androgenic effect.? The way that steroids work can easily be interpreted by a foo...
In the words of Bertrand Russell, “Fear is the main source of superstition, and one of the main sources of cruelty. To conquer fear is the beginning of wisdom” (Russell). Fear causes many problems in our lives. Fear influences many of a person’s actions and decisions. However, people usually regret the decisions or actions they made out of fear. Also, these actions and decisions can cause problems for those people in their future. Fear is a harmful emotion, for it clouds people’s judgement, disables them from taking action, and causes them to make decisions that they will regret later.
My issue over the concern of athletes have been struggling with the usage of steroids has widely spread among athletes and others; not only do steroids give an athlete a hard times but it’s also an unfair advantage to the other athletes and what they’ve accomplish. “Besides making muscles bigger, anabolic steroids may help athletes recover from a hard workout more quickly by reducing the amount of muscle damage during the session” (“Steroids in Sports”,2005). Now a days steroids are everywhere as an athlete. Many males and female young athletes preferably take it because they want to look and feel good when it comes to impressing someone and trying to become someone they look forward too. Young teens and adults try to cheat themselves in the career of their dreams. When it comes to a sport, teen athletes are not aware of what type of consequences may happen to them at the time. It may come to the time where it’s too late to take care of. In other cases, some athletes may like feeling the aggressive they get when they take drugs such as steroids. Athletes shouldn’t take steroids as the harmful health effects of the anabolic steroid in population wise. Many people have had their lives ruined by the use of illegal steroids and yet the desired effects are overwhelming that people tend to forget about the results and consequences that may effect. Athletes on steroids believe taking steroids will enhance their performance, strength, and size without having to put necessary work. These benefits, however, are associated with much short-term and long term risk.
If one were to turn on the television and watch the news, you would hear a lot of news stories, but you won’t commonly hear about a rising incline in steroids in today’s society. Today, many people, even children, are using steroids to gain a strength advantage over their peers. So why are people using steroids? Steroids are being used more commonly today in normal people's lives. They are also being used so athletes can become stronger, but they have many consequences that follow the advantages.
Steroids became an option to athletes in the Olympics and other major sporting events during the 1950’s. But this use of steroids among athletes only became widely apparent when Canadian sprint runner Ben Johnson tested positive for steroid use after winning the gold medal for the one hundred-meter dash during the 1988 Olympics (Francis, 45). Now a skinny fifteen-year-old can just walk down to the local gym and find people who either sell or know how to get in contact with those who sell the drug that will make him envious of his friends. Steroids are an attractive drug. While steroids seem harmless to the unaware user, they can have a risky effect. Most of the time whether the users are new or experienced, they do not know the dangerous consequences steroids can have on their bodies and their minds. Though steroids cause a relatively insignificant number of deaths in our society, the banning of steroids is justified because steroids have a lot of side effects not known to the uninformed user.
Gulli, C. (2009, 10 19). Fear Factor. Maclean's, 122(40), p. 100. Retrieved April 30, 2014