Mormon Church Propaganda Analysis

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What is it about one religion or another that draws in new members? In many cases it is the use of multiple forms of propaganda to the individual churches benefit. The LDS church is immensely successful in using a multitude of platforms to encourage membership growth. From ‘member-missionaries’ whose purpose is to spread the message of the church during their everyday lives, and full-time missionaries who serve in various parts of the world as representatives of the church to the values and beliefs taught by the church that in many ways can be used as ‘selling points’ of the LDS church. The encouragement investigators receive to really think about the teachings of the church and to pray to know that the messages the Mormon church promotes are …show more content…

Preach My Gospel(Saints, 2004) has the missionaries ask for certain commitments such as “Will you read and pray to know that the Book of Mormon is the word of God?” or simply “May we set a time for our next visit?” but then the missionaries leave, and allow the prospect(s) to decide for themselves what they believe. This ability to exercise one's ‘free-agency’ is a driving method used by the Mormon church when attempting to draw in new members. Church leader Elder Bruce R. McConkie wrote this about free agency “God grant us wisdom in these things. God grant us the courage and the ability to stand on our own feet and use our agency and the abilities and capacities we possess” (McConkie) this essentially plays into a belief that new members have to make the decision for themselves, moreover that they must come to their own conclusion that the LDS church is the ‘true’ church of Christ. This sets up prospects of the church to come to their own decision based off of their own logic -logos- to come to a conclusion about the teachings of the …show more content…

The Church of Jesus Christ of Latter Day Saints utilize more personalized methods to intrigue and entice new members as opposed to simply running commercials in promotion of their beliefs. By utilizing its existing member-base as missionaries to teach non-members the values and beliefs held and taught by the church there is a ‘real’ person who follows and believes in the faith for non-members to talk to providing a foundation of trust. Furthermore, giving non-members the option of saying that they do not believe/ do not want to believe- exercising their free agency- is providing the opportunity for non-members to decide for themselves whether they logically agree with the teachings and lifestyle followed by the LDS church. Lastly the use of pathos in swaying investigators by connecting to them emotionally; i.e. eternal families, is a key tactic used by the Church of Jesus Christ of Latter Day Saints in its effort to convert new members. In essence the LDS church deploys multiple methods to entice new members to convert to the faith which are widely

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