Mad Max: Fury Road Rhetoric

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Movie Trailers are a prime example of how an argument based on visual rhetoric can be used to reach an audience. The trailer released for George Miller's Mad Max: Fury Road embodies this practice. The trailer demonstrates an appeal to a wide range of audiences, from devout fans of the franchise to newer audiences just learning of the post apocalyptic protagonist. The connection to the audience stems from the trailer's focus on editing choices, color use and overall composition as tools of a visual rhetoric. The building of each visual element is also able to provide a glimpse into the central themes highlighted throughout the film. Overall, the employment of visual rhetoric within the trailer for Mad Max: Fury Road aids in establishing a connection to many audiences, while also uncovering brief glances into the themes focused upon within the film. …show more content…

For the newer audience, the trailer is able to follow common elements found within the action movie genre while also developing the basis for a plot that deals with much higher themes involving female leadership, slavery and cult-like religious practices. The introduction of Max played by Tom Hardy also allows for a sense of a new storyline, that still parallels the universe of the previous Mad Max films. On the other hand, the trailer is able to stick to the roots of the franchise by crafting a unique experience driven by tension and suspense that appeals to the fans of the original three films. Prop choices continue the appeal to returning fans as the vehicles within the trailer look similar to that of the second film, The Road Warrior. The observance of each audience serves as an important body for which the argument is developed through the use of visual

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