Luig Doria Essay

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Many things have contributed Puig Doria success. Puig Doria has a vast understanding in the design of jewelry, however he accepted help from craftsworkers to bring his ideas of designs to life and free up his time in other aspects of the business. This enabled him to manage other facilities, not just focusing on the administrative production process only. The delegation of duties lowers the encumbrances of the business and creates flexibility on the production end. Puig Doria was also very innovative when it came to designing jewelry, he knew what was going to be trending and the season for the demand. This gave him an extra hand over his competition, which provided him with profits. This is obvious when he presented his new collection of …show more content…

Puig Doria was very anal towards the production of high quality jewelry and the relationship between the design of the jewelry and the environment it was being viewed at.. Puig Doria in 1971 created high quantity economical silver jewelry designed for the United States and West Germany. This was a successful attempt as he managed to export an ample amount. However his plans were messed up by an employee who worked for him that was counterfeiting his products and reselling for his own benefit. This lead to the opening of retail outlets in other countries which sold designs exported from Barcelona his home country. It also led to the opening of the store in Geneva which was later closed due to lack of a management. C. Itoh was a company in Japan that dealt with trading. In an attempt to expand their margins, a decision was made to find a jewelry supplier, so Puig Doria was chosen. The metal director of C. Itoh in Madrid was in charge of setting up meetings which were later ended before leaving in 1983. Puig Doria was allowed to export the jewelry to C. Itoh under one condition, that was Daimatsu would choose the jewelry and sell it to the …show more content…

The controller of the process in this relationship is Daimatsu. Control in this case is when the company imposes the rules and procedures for this specific relationship. This is because the company noticed how Puig Doria decide how spread throughout the Japanese market. The main objective of Puig Doria was to establish a market for their designs in Japan and Daimatsu was anxious with making a profit from the whole process. After looking at the reports done on the Japanese market, my view is that Piug Doria is on the positive side of reaping benefits from their relationship. This is because the designs from Puig Doria would be changed in Japan at a slower rate, but in the long run the gain would be to Puig Doria. Genuine advancement has been made in the purchases by Daimatsu that were being tested in the Japanese market. In August 1985, Villar and Puig Doria discovered that Puig Dorian designs would be responsive in the Japanese market. This increased the confidence in Villar even as Puig Doria established retail outlets in Nagoya. I would recommend that Puig Doria abide by the strategy Daimatsu has in line with increasing the response rate of Japanese to the Spanish

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