Latin American Culture

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Latin America has a rich tradition of communication research and cultural studies in contemporary times. In fact, since at least the mid of the 20th Century, some scholars criticized the lack of empirical work in the field (as Beltrán and Verón, for instance), some others developed an early interest in audiences (as Martín-Barbero or García-Canclini), and also, research about women and media is an early contribution from the Latin American field . Thus, theoretical, epistemological, and methodological debates has heated the field for decades.
However, this tradition is often neglected due to the trends of the global economy of knowledge and its North-South and Western-Eastern assymmetries. As some research points out , many Latin American …show more content…

Indeed, this is not just an archaeological effort to look back, but above all it is a contemporary commitment to honor an intellectual path which has contributed to better understand the Latin American own history, problems, and needs and also to project into the future. These intellectual roots not only allow us to situate ourselves in a particular scholarly, political, epistemological context, but also contribute to set up the foundations for further critical research in communication and cultural studies in Latin America. The commitment of the so-called founders of the Latin American school of communication with their own times and communities should inspire our own …show more content…

Indeed, recognizing it is also a theoretical and geographical intervention as a contra-flows. That is, seing the production of knowledge in communication and cultural studies in a peripherical society, such Latin American one, finds similarities with visual media flows and contra-flows described by Thussu: the global media traffic (in media content or scholar production, for instance) is not just one way. “Dominant flows”, says Thussu, “largely emanating from the global North, with the United States as its core; followed by contra-flows, originating from the erstwhile peripheries of global media industries –designated subaletern flows” .
To inquiry into the production of knowledge in Latin America will also open up wider perspectives on global flows of research in these topics. These flows and contra-flows’ movements don’t blur the asymmetries in the circulation of ideas and goods; the imbalance between the dominant and the subaltern, the pole and the periphery, still prevailing. However, to look carefully at the peripheral production of theoretical, epistemological, and methodological debates will enhance our understanding of the research in communication and cultural studies

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