Kanye Public Persona Analysis

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Kanye’s public persona has been well-documented by various music and gossip sites. He’s never been a quiet one, often inciting controversy with his remarks (see when he said “George Bush doesn’t care about black people” on national television). However, he, like most public figures, was not born in the public sphere. His first ventures in the music industry were low-key, acting as a producer, and only through persistence and passion did he move to rapping. He’s progressed through the industry and understands nuances that I could not even begin to translate to text, nuances that shape his musical attitude and vision. Once he became more and more prolific, he began creating and adjusting his public persona, commenting on social matters, challenging …show more content…

His projection onto television sets stopped being an extension of his ideas, it became his psyche. Marshall McLuhan said “The medium is the message”. Kanye’s medium has manifested his identity. His self has been destabilized by his fame, by the media’s reverence of him. And so when he sees his portrayal on TV, he “sees nothing” of substance. His self can’t connect with his public persona anymore, which affirms that his identity has been twisted by his environment. He’s an object in the public domain, one to be documented with cameras and autographs, as he says in his songs, and meant to maintain his public character, forbidding him from “cryin” at his mother’s death or fiancee’s departure. Kanye’s self is no longer his own, and he’s finally realizing that with the removal of the only piece of “real life”, his mother, all that’s left is a couple pieces of designer clothing and “flashing lights”, i.e fame. His identity as a loud rap artist on the TV became more a part of him than he realized, and he’s left trying to find his true …show more content…

Kanye wishes he could “turn back time” to bring back a “piece of real life”. He yearns for control over time just to right his wrongs. While he may lack command over time, the media is a different story. Portrayals of Kanye on the TV, the web, even photographs, will outlive him as a person. This idea that his public self will be immortalized relative to his temporal self begs the question of which self is more “real”. He is torn between being the subject in the media and his own spirit. Because, as he puts it, there’s no way to get his “mind out this jail”. Through this reading, the jail is his media portrayal, whereas the cultural perspective viewed this jail as his attachment to the hip hop

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