John F Kennedy Ethos Appeal In Jfk Speech

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On October 22, 1962, President John F. Kennedy reached out to America and the Cubans with his Cuban Missile Crisis Address to the Nation. During this time, the Cold War had occupied several countries of world. This war resulted from tensions, military and political, between Russia and its allies and America, its allies, and the Western Hemisphere. When President Kennedy gave his speech, Russia had occupied Cuba and began building military bases that contained nuclear warheads and other deadly missiles. People of America saw this as a threat to the freedom of the U.S. and the Western Hemisphere. In a time of great tension and fear, President Kennedy delivered his spectacular and reassuring speech that appealed to the citizens of American in several ways.
Throughout his speech, President Kennedy utilized the ethos appeal. Being the President and citing important individuals and organizations gave him credibility. He “quote[d] their government, ‘the Soviet Union has so powerful rockets to carry …show more content…

He stated that if the Soviets execute a “hostile move anywhere in the world against the safety and freedom of peoples to whom we are committed, including in particular the brave people of West Berlin, [it] will be met by whatever action is needed” (source). Respectively, war was not the President’s first choice. President Kennedy declared that he himself and government officials “are prepared to discuss new proposals for the removal of tensions on both sides, including the possibilities of a genuinely independent Cuba, free to determine its own destiny” (source). During the Cuban Missile Crisis, America desired peace without war in the Western Hemisphere, but President Kennedy made it clear that the U.S. would fight for it if necessary. Throughout his address, President Kennedy utilized the logos appeal wonderfully to gain the trust of the American and Cuban

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