History of Jiffy Lube The first Jiffy Lube to launch was in Ogden Utah in 1971 by Edwin H. Washburn. Washburn is credited with the beginning franchises of Jiffy Lube in Utah. In 1979 James Hindman bought seven franchises and created what is now known as Jiffy Lube Int. During this time Jiffy Lube was relocated to Baltimore Maryland. It is in Maryland that the First Jiffy Lube and from that moment on was known as James Hindman as its founder. (Wikipedia History) James Hindman had grand plans for Jiffy Lube International. He partnered with Penzoil, becoming the largest buyer for Penzoil at the time. This allowed them to obtain oil at a bargain with regards to economies of scale. However, his grand plans did not stop there. He once said, “We are interested in talking to anyone who’s interested in us”. In 1986 Jiffy Lube activated itself into new international markets such as France, Great Britain, and Canada. With big plans in mind, in 1987 Hindman took the company public and opened 1020 Locations by 1989. Since then there are now more than 2,000 Jiffy Lubes across the entire nation with 22 million clients each year. Jiffy Lube is now a subsidiary of Shell Oil company and is 100% franchise owned. Jiffy Lubes success in contributed to the creation of an unparalleled customer service experience as well as becoming the first exceedingly fast drive-thru oil change service. They also pioneered the small sticker placed on a windshield that lets the customer know when their next oil change is due. Jiffy Lube Intl. “…Has helped redefine the vehicle preventive maintenance experience for drivers by upholding the values the company was founded upon: convenience, speed and quality service,” says Karl Keller, business owner of a Ji... ... middle of paper ... ...cenario as well, because small unforeseen problems missed early on can lead to expensive repairs down the road. Jiffy Lube is not a cheap venture. Initial investment according to Entrepreneur.com can cost anywhere between $196,000 to $376,000 depending on the location as well as $7,500 on franchise fees and 3% royalties on the gross profit. All this translates to a more expensive experience at Jiffy Lube than smaller locations. During hard economic times people turn to the smaller bargain maintenance companies. These smaller cheaper location don’t have the overhead costs as Jiffy Lube does and can provide services at a cost much lower than Jiffy Lube can afford to provide their customers with. Recommendations A better customer experience. Coffee donuts wifi Woman and their children- small play area or educational books and toys Do it yourself service auto shop.
You are the social media director for Tiblana Candle Company. Tiblana is a manufacturer and sells candles through partner retail stores such as novelty stores found in shopping malls, as well as big box retail and department stores, and online through sites such as Amazon.com. The company has a solid 20-year reputation for making popular household decor candles in a variety of scents and colors. Candles are sold in elegant, well-branded boxes. The primary customer base is women 30-45 years old (but Tiblana wants to start targeting women 45-60 as well). Tiblana’s CRM data shows that customers average eight purchases each over lifetime, very good for their niche. The company is profitable and growing.
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.
Johnson & Johnson, a healthcare company that has dominated its industry for several decades, is currently undergoing managerial upheaval in light of recent blunders amongst its top-tier managers. It has spent years priding itself on appeasing stakeholders and being a safe provider of various pharmaceuticals, but product recalls and subsequent revenue drops have plagued the company as of late. Alex Gorsky spearheads Johnson & Johnson’s revival after previous CEO William Weldon resigned due to missteps. The cause of which stems from misinterpretation of common business ethics through poor leadership and social responsibility that damage the stakeholders.
With John seeing drilling as risky, his chosen path was refining. In 1865, John bought out Andrews, Clark, and Rockefeller, gaining complete control. John borrowed tens of thousands of dollars, and reinvested all profits to make his company continuously grow. Expansion of his refining company skyrocketed. John greatly disliked waste, he was devoted to increasing efficiency. John 's company conducted research and development of new and better products. Kerosene was the main product, used for illuminating oil. One barrel of oil yielded sixty five percent illuminating oil (kerosene), ten percent gasoline, and five to ten percent benzoyl, the remainder being tar and waste. The drilling industry was overwhelmed with drilling and overproduction.
If you bought a smoothie recently you may have been shocked at the price. Jamba Juice is a well-known smoothie chain, and it strives in promoting a healthy living style. When you bought this smoothie you maybe thought you were paying for the health benefits or quality. But that isn’t true, you were paying for the product and materials that went into serving that smoothie. Jamba Juice was simple back in 2008, only serving smoothies, but began a strategic move to transform. Consumers wanted more than something they can drink, they wanted food too. Jamba’s mission to transform began and the prices changed with it. By 2014, Jamba Juice began serving fresh juices, whole food smoothies, nutritional smoothies and food items (“Jamba Juice,” n.d.). But why did smoothie prices have to change? Well, many factors contribute to the cause.
Dollar Shave Club (DSC) is a subscription-based direct-to-consumer business that has been a distributor of razors and cosmetic shaving products since its launch in mid-2011. The company operates minimalistically by offering three primary subscriptions of razor blades, with the option to purchase add-ons, every month. The three different levels of membership operate on tiers of quality - a simple two blade $4 option The Humble Twin, a popular four blade $6 option The 4X, and the premium six blade $9 option The Executive. Each subscription includes a compatible handle and arrives in a small cardboard box at the member’s location on a monthly or bi-monthly basis ("Dollar Shave Club.").
Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
· In 1981, Time Magazine hails Ben & Jerry’s the “best ice cream in the world”, and the first franchise opens in Shelburne, Vermont.
Unfortunately, after the events of World War I occurred Caleb Bradham after 17 years of success experienced financial difficulties forcing him into bankruptcy on May 31, 1923. He then sold his Pepsi Cola trademark and formula to Craven Holding Corp. Further into it’s history the Pepsi-Cola corporation was formed by merging with the Dominion Beverage Company. However, in 1931 the company was bought by the Loft Candy Company, whose president at the time was Charles G. Guth who moved headquarters to Long Island City,
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000.
It is important for any business to behave ethically. Marketers have to be extra careful because they are in a way the face of a company. Acting unethically, affects not only the organization but also the customer, employees and other stakeholders. Marketers should abide by the American Marketing Association’s Code of Ethics which are honesty, responsibility, respect, fairness and citizenship. One example of unethical behavior that is often seen in marketing is misleading consumers by using false advertising or providing inaccurate information.
Colgate is a high ranked oral hygiene company that produces toothpastes, mouthwashes, toothbrushes and dental floss that was founded in 1807 by William Colgate in New York City. In 1820, Colgate built their first starch factory in New Jersey. Years later, in 1857, the founder William Colgate death resulted in the company being passed down to his son Samuel Colgate. In 1864, Colgate collaborated with B.J. Johnson who founded the Palmolive Company. The Colgate-Palmolive Company began having much success in the late 1800’s with all of their new products such as hand soaps and the many different appearances of toothpaste from glass jars to collapsible tubes. In 1900, Colgate won top honors in Paris at the World’s Fair for their soaps and perfumes. Colgate was very successful internationally that they came established in Europe, Canada, Asia, Latin America, and Africa. After so many accomplishments internationally and locally, “Colgate-Palmolive Company” was officially the company’s name in 1953. By the late 1900’s, Colgate sold over 1.6 million toothbrushes annually and was serving over 56 countries and hits the $5 billion mark in sales. The company began initiating an Oral Care program after collaborating up Kolynos in Latin America. The oral care program, which is called Bright Smiles, Bright Futures that is established to 50 countries and serves over 50 million children a year. Today, the CEO of Colgate is Ian M. Cook & Colgate’s focuses are Oral Care, Personal Care, Pet Nutrition, and Home Care and provides in over 200 countries and have numerous awards including 2013 World’s Most Ethical Companies from Ethisphere Magazine. In my research, based on preliminary information, I will find evidence that will attempt to pro...
Jonson & Jonson is one of the largest worlds well known company in health care, operates in three different segments through more than 275 operating companies located in more than 60 countries and employs approximately 128,300 people worldwide. Johnson & Johnson was organized in the State of New Jersey in 1886 and specialized in three main segments first pharmaceutical such as hematology drugs or anti-fungal drugs, second consumer products such as products for skin care, wound care, as well as baby and child care, and third segment is medical devices and diagnostics that’s includes wide range of surgical products to disposable contact lenses. (Johnson, 2014) .Jonson & Jonson now considered one of the world leading companies in health care (world’s eighth-largest pharmaceuticals company) and succeed to compete other health manufacturing organization such as Pfizer Inc. (United States) and Covidien plc. (Ireland) they also had so many world awards and recognition from different organizations such as Most Admired Pharmaceutical Company for 2013 form Med Ad News magazine (Top 50 Pharmaceutical companys, 2013) and the best products for Working Mothers in 2013 from Working Mother Magazine.
Supply chain management has been defined as that process that involves the management of information, materials, and all the finances that are handled within and across the entire supply chain process (Christopher, 2016). The management is usually done through out the entire supply chain management from that moment when the suppliers are involved through all the manufacturing activities, different distribution activities, and the way that the products are served to the final product consumer (Turban, et al., 2002). The process also includes all the activities that different organizations offers to their customers as after sale services for purposes perfecting their services and products towards their highly valued customers (Christopher,
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG).Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.