Importance Of Corporate Social Responsibility

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Corporate social responsibility (CSR) is a new concept that each company has a duty to take into account in its activities. It is a form of management by the company of social, economic and environmental and it can be translated in terms of sustainable development applied to business. It is the fact of taking into account the business of social and environmental issues combining economic and financial concerns. Nowadays, this concept appears as a new instrument contained in the specifications of any company that has negotiated and signed the contract in good form, and is forced to deal not only profits, seeking maximum profit, of maximizing shareholder wealth, ... but living and working conditions of its staff, the development of the areas in which they operate as well as the protection of the environment. This is imperative for any business that operates in any field or industry to include in its portfolio (business) the social, environmental, economic way to improve productivity, save his image and the reputation of its products on the market for acquisitive competitiveness. Today global warming, repeated financial scandals, controversy over the ethical behavior of leaders and the globalization of trade, few people still doubt that the company, as an entity organized and localized at the heart of contemporary social and economic change is a social affair. The idea of social responsibility of business, acronym CSR meets this challenge, proposing the integration of social, environmental and economic activities of companies. This implies that the company must not only accountable to its shareholders and maximize profit, but also to realize the human society of the social and environmental impact of its activities. The concept of CS... ... middle of paper ... ...e indicators for example -Act: we standardize one act to improve it. This cycle represented by a wheel, is the notion of progress. VIII. External recognition (for AUDIT) The external recognition is important for the credibility of the company. If it has a CSR approach (in our direction), follow the laws is not enough to proclaim loud and clear that we make of the CSR because the CSR is a voluntary approach and what the laws must be followed, even however small it is, it is important whether it is noticed by a recognized auditor. It is more that hollow out that the company cannot be a judge of its approach. The audit aims at verifying that the company: • Effectively realized what she asserts having made. • What is possible to realize in what the enterprise want to make? • To know and to estimate the risks • To anticipate the event in order to master the changes

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