I Wasn T Ready: Television Analysis

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Television Critique

As media consumers in North America, we are used to the typical network sitcom or drama that contains a calculated plot created to please audiences for the sole purpose of making money for the network. After analyzing the first episode of Orange is the New Black, “I Wasn’t Ready” it is clear that Netflix has succeeded in creating a show that appeals to the consumer while retaining hegemonic undertones. Orange is the New Black has been crafted to satisfy Netflix’s profit motives through the streaming platform upon which it is presented, the use of marginalized characters as the main cast and the humanization of women of various race, sex and body types targeted at the accepting millennial generation.

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Chesney (2004) compared the difference between the network and the creatives that work for them saying that, “often artists have social, political and creative impulses they value in addition to money” (pg. 193). The shows creator, Jenji Kohan has said to have used the show to illustrate Americans that have retained their non-American heritage and how these varying racial, gender and sexual identities relate in the unescapable prison context (McDonald, 2015, pg.1). OITNB has been praised for its representation of marginalized groups, and proven to be effective as a media text because of its diverse representation and complex minority characters (McDonald, 2015, pg. 1). Hegemony is demonstrated in a concentrated scale throughout white power in the prison (McDonald, 2015, pg. 15). The male, white security guards have the highest control and the white women in prison are depicted to be too good to be there. Erica “Yoga” Jones and Sister Ingalls whom Piper befriends based on race appear to be too holy and spiritual to belong at Litchfield. “Red” the kitchen manager gives out favours of yogurt to the other white women at the table including Piper, purely because she is white. This clearly shows the hegemonic undertones integrated into a show praised for multicultural …show more content…

277). The show caters to a more liberal audience and has a sense of shock value. For example, when Piper is in the shower, she sees her new bunk mate Nicky Nichols eating out another woman. Lesbian sex in prisons is not an issue that had been previously broadcasted in the media but is blatantly addressed as a theme for the series in the first episode. Chesney (2004) makes a point that “entertainment is gravitated to commercially successful genres” (pg. 193), and Netflix took a calculated risk in this show knowing it had extreme potential for success among the millennial generation, 75% of whom use Netflix in America (Betterbid, 2015). Younger Americans are also shown to more likely accept LGBT people (“Changing Attitudes on Gay Marriage”, 2016). After receiving praise for humanizing prisoners and depicting various race, sex, gender and body types, it is evident that Netflix devised this cast to receive praise for being multicultural. At a time when issues such as body positivity and transgender rights are being backed by celebrities and the media, Orange Is the New Black cleverly capitalized upon it. It is seen in the casting of a plus size woman as Pipers bunk mate, Dayanara Diaz, and the transgender role played by Laverne

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