How does “GreenWood Resources” try to “do well by doing good” in China?

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Before entering Chinese market, GreenWood Resources Inc. came up with two projects, Luxi and Dongji, however could not decide on which one. Thus, this required to conduct analysis of their differences from the following aspects: economic, social and environmental.

Economic dimension:

According to Exhibit 7, the initial Investment in Existing Plantation Assets of Luxi and Dongji were 296,565,711 RMB and 100,298,995 RMB respectively. Obviously, concerning expenses Dongji project was much more attractive than Luxi. However, it could considerably change the decisions in terms of profitability of each project.

For the first year, planting expenses of Luxi was 632RMB/mu while Donji was 255 RMB/mu. The variable cost of Luxi project was 367+110=477 RMB/mu/year, while Dongji project cost 87+45=132 RMB/mu/year. Consequently, including first year expenditure, Luxi totally costs 3,971 RMB/mu for 7 years, whereas Dongji costs 1,575 RMB/mu for 10 years. To calculate revenue, Luxi could earn 12.6×559=7,043.4 RMB/mu, whilst Dongji could get 8.0×445=3,560 RMB/mu. Then, profit per year equals (Reve...

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