=================These ethical concerns the authors describe become more significant in light of the findings of other researchers. After all, such effects of mass advertising to the young—particular when such advertisements are misleading—can lead to great backlash among the public against the fast food chains when, for instance, fast food has been tied to childhood obesity. “Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood (Chou, Grossman and Rashad, 2008, 599).” Fast foods that are high in fats and sugars but which are low in other kinds of nutritional content can have detrimental health effects on the populations—and particularly young populations—of the …show more content…
But the necessity of fast food organizations to consider the quality of their product as well as the quality—and effects—of the advertising, to any demographic (particularly children), is real. …show more content…
Such practices will go a long way in the service of fast food organizations in an increasingly more health conscious society. And the more the public is convinced the products it purchases from such organizations are of good quality, and the less they feel lied to through advertisement, the conclusion is only logical: the more they will continue to purchase fast food products from these organizations, and the less negative media attention it will draw to such organizations, ensuring their stable foundations in the future. There is, in sum, the very real need for better business practices in the fast food industry when it comes to advertising; not only to ensure greater benefits to the average American consumer, but to the average American producer of fast food as
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
Advertising for fast food disproportionately targets children, obesity rates are going up, there are labs dedicated to creating food flavors, and the cleanliness of the restaurants where the food itself is served is questionable. The negative impacts the fast food industry has on the world have their roots in biology. The taste of the food is engineered to appeal to our taste buds, and after the access to fast food increased, our bodies began to crave it. Clearly, the fast food industry must undergo significant change to ensure its impact on the world is a positive one. It’s imperative that this change must be made within the near future, should the mass consumption of unsanitary food be prevented, and ensure that cheap food is somewhat
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
.... Fast food industry should promote their healthy choices in their unhealthy, fatty food products by giving consumers the choice to add a variety of veggies and vitamins. They should add nutrition information regarding the products this way they can protect themselves and their customers.
...product toward children promising those children toys and gifts and you can even find inside some of those fast food restaurants games that attract children. Because of what they are doing one in six children are obese, the parents must be blamed but still the fast food industries are the ones who are selling that product and marketing it toward those children.
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
Through Eric Schlosser’s book Fast Food Nation he examines the effects that fast food has impacted the world and the way it is affecting the people that are consuming it. As the fast food industry continues to grow throughout not only the United States but the whole world, marketing companies are always looking for ways to broaden the group of people that are interested in buying their product over another company’s. As a marketer for a fast food company it is essential to have a group of people that you can rely on to always buy the company’s product, to many fast food companies they found this group of people to be adolescents and children. Marketing groups specifically market their products to entice this group of people to lure them in. Food is an object that is needed for the survival of a human, but the type of food that humans chose to eat is also not always the best. Because fast food is so cheap and easily accessible just about everywhere you turn your head, many people resort to eating it even though it is very unhealthy. With these factors present, many adults have exposed their children to fast food at a young age, these parents do not always think about the long term effects of feeding their children fast food because they are so caught up in the moment of feeding their kids right then and there; they do not think about the health risks that can occur later as a result from eating fast food now.