DB Bush Campaign Analysis: Jeb Bush

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Jeb Bush, the name may sound familiar. His father and his brother have both been President of the United States of America. However, Jeb Bush 's ideas stand out differently than his kin. Although he is a Republican, that is where the similarities end. In Jeb Bush 's campaign ad, he has loyal supporters who speak on his behalf about how he made a difference in the state of Florida, where he was governor, and in their own lives, wearing blue, the use of 'fix ', and common language in order to attract his audience for the betterment of the community. The campaign ad for Jeb Bush opens up with a variety of different people that all have a different reason for why they are talking about Bush. The third supporter that is shown is a woman and her …show more content…

It is noticeable that most of the supporters, Jeb Bush, his wife, and the other people in the ad appear to be wearing a shade of blue. The color blue represents peace and loyalty (Meaning of Colors). By wearing these colors, it appeals to the audience because they may feel at peace with Governor Bush and be more willing to listen. Blue also has a connotation with patriotic colors, showing his patriotism for the United States of America. The campaign advertisement shows patriotic images of the White House and the Capitol. Jeb Bush shows these images to imply that he would make the difference that needs to be made in the White House or the …show more content…

He uses this common language because he wants to keep it short, simple, and sweet. Bush says things like "I said I was going to do these things and I did them and the result was Florida 's a lot better off (Bush)," he keeps it to the point stating that throughout his time of governor he changed Florida and now the state is a lot better. Bush does not want to use big, elaborate words to confuse the audience and make them feel like they do not know what he is talking about. He gives himself credibility by showing these supporters and saying that Florida is a lot better off since he has been governor. Stating that Florida is a lot better off is only his opinion but, he enhances it by showing the supporters state how his actions made a greater impact on their lives. Viewers may be more apt to listen to the supporters than Jeb Bush himself because they can relate more to the people who share their stories. Bush listens to the people of Florida and that is very noticeable with the supporters sharing their stories and stating their opinion on Jeb

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