Cvs Health Case Study

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The leading retailer of prescription drugs, CVS Health, has positioned itself as a growing and sustainable healthcare platform for an aging populace and changing healthcare dynamic. The officers, along with the board of directors have made strategic moves in the past few months and years to better position itself in obtaining a large market share, while providing its shareholders with obtainable growth potential. In the case of CVS Health, I believe that the executives and management team are the largest influencers of the culture and with setting goals for the company and customers.
One of the major decisions that the management team has made for CVS Health in the past year was to stop selling cigarettes at CVS store locations. President and CEO Larry Merlo said, “Ending the sale of cigarettes and tobacco products at CVS/pharmacy is simply the right thing to do for the good of our customers and our company. The sale of tobacco products is inconsistent with our …show more content…

This strategy went into effect in October of 2014 after an announcement earlier in the year that they would start to eliminate the sale of tobacco products. According to their website, they held their annual analyst day in December of last year, which was shortly after the tobacco ban was implemented. This meeting with simultaneous webcast for investors created transparency to prove that they had a long term strategic plan to increase shareholder value. This decision, although originally thought would be costly when first implemented, is actually creating business. According to Forbes, “CVS Health (CVS), which no longer sells cigarettes and other tobacco sales, is generating better than expected sales from new business across all lines including drugstores, retail clinics and its pharmacy benefit management company.” (Jaspen,

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