... become the excessive consumption that leads to consumer activism? Do Americans truly want more just for the sake of having more or are they simply seeking more security and equality? Time will tell if Americans can move beyond the idea of excessive consumption as the path to happiness and find a balance between Adam Smith’s illusions of ambition and acquisitiveness and the constant restructuring of America’s political landscape due to excessive consumer demands.
In modern society, and more specifically modern America, consumerism is king. Everyday Americans find themselves ensnared in a perpetual cycle of gluttony and self-indulgence, unable to stop themselves from buying more and more and more. Why has America been consumed by avarice? It is not necessarily the fault of Americans that they are trapped in a culture that values greed over kindness, it is due to the myth perpetuated by the media, it is because of an idea that permeates all aspects of society: the idea that by buying just one more trinket or getting just one more upgrade one will be able to attain the ever elusive success and invariably happiness...
As Bill Hick said, the “American Dream” is a “crock” and we should learn to be happy with what we can afford even if it involves living with no luxuries. Despite the fact that this idea may not be liked, it must be done inorder to make our country better. We need to learn how to not only value money but to also use it wisely because it does not “grow on trees”. In addition we need to redefine the “American Dream” so that it is not a mere fantasy about seeking material goods through credit but an attainable goal of success throught saving,contentment, and hardwork.
When Thomas Jefferson penned the unpretentious statements of equality and independence on which the United States of America was founded, he was obviously not anticipating the interminable methods that would mutate his arguments and instigate a period of unyielding materialism two centuries later. The initial pursuit of freedom, education, family, and stability – the American Dream - has become jaded by an almost instantaneous wave of things. No longer do individuals seek knowledge, enlightenment, or necessarily a family and a career to care for them. No longer is the American Dream the pursuit of happiness. It is the pursuit of objects. Society is gripped by the desire to acquire the latest gadgets and senseless knick-knacks. This altered state of the American Dream, though, is not as easily attainable as most think.
Technology has given birth to a wave of consumption unseen in American history. Never before has consumption been so widespread, and so vastly available to the masses. Jeremy Rifkin discusses this phenomena in his book, The End of Work, “Today the Average American is consuming twice as much as he or she did at the end of World War II. The Metamorphosis of consumption from vice to virtue is on...
In the past years more and more people are starting to believe that America is turning into a materialistic society. This is in fact true because, as the years pass, we as Americans are becoming increasingly materialistic. We buy things that we “want” but do not necessarily “need’. It seems that we are beginning to care more and more about trends and what is “in the new” or what is “popular”. Many people say that Americans are simply overly materialistic. Although this is true, such a claim is, in fact, too simplistic.
The rational consumer behavior model outlines the ways that consumers weigh their consumption choices to maximize utility given the constraints they face. When comparing the prices of multiple goods and the person’s income, there is a bundle where a person’s happiness (utility) can be maximized. Maximizing utility, however, is not always easy. Consumers can be bound by many extraneous factors, or even be complicit in their loss of utility. While the rational consumer behavior model provides a solid framework of buying habits, it does not always reflect reality.
Living in one of the wealthiest countries in the world, our culture has naturally valued prestige and luxuries. We admire fancy items and often judge other individuals by the clothes they wear, the car they drive, and the schools that they attend. The “American Dream” serves as a motivational factor for people; believing that hard work and dedication can bring “success” to ones’ life. Although this is partially true, it is difficult for individuals in the middle class and lower class.
The wealth inequality debate should focus on what public policies will aid the accumulation of wealth by more, not fewer, American families. The first step American’s need to make toward transforming our consumer culture is to understand it better.
Unless changes are made, materialism will continue to gradually consume modern America. As our grandparents and great grandparents could tell us, working for every dollar you earn is a great way of life, that way you can better comprehend everything you possess. Nevertheless, as generations pass the minimum wages rise, though, debts have as well. Shouldn’t it be falling? Or is this a prime example of our greedy side finally coming out? Simply setting a maximum spending amount every month, or being self-aware with spending can help tremendously. Secondly, the effects of materialism on our self-image and sense of originality have become a massive problem among Americans. Walk through the halls of a high school and