Busch Gardens
Introduction
Under the umbrella of its parent brand, SeaWorld Parks & Entertainment, Busch Gardens gives its name to two amusement parks in the United States. One of the parks is located in Williamsburg, Virginia and the other is located here in the Tampa Bay area. In the past years, Busch Gardens had parks in three other locations: one park was opened in Pasadena, California from 1905 to 1937; a second one was opened in Van Nuys, Los Angeles, California from 1964 to 1979; in 1971 the other one opened for only two years in Houston, Texas.
Initially, these parks were developed as a marketing tool for the Anheuser-Busch American brewing company. Each of the parks were to feature hospitality houses with samples of the Anheuser-Busch products. Since 1933, Anheuser-Busch has been associated with the Clydesdale horses that were housed in stables in all of the Busch Gardens parks. And eventually, rides and attractions were added to the parks until it completely turned into a full theme park while still promoting Anheuser-Busch. Then, Busch Entertainment Corporation was created in 1959 as a subsidiary of Anheuser-Busch Companies to run the various parks. Today the Corporation is known as SeaWorld Parks & Entertainment (Galarraga, Collette, Denny, & LeBrasseur, 2010).
I. Current Strategic Profile
A. Company Overview
Mission Statement
According to public relations practitioner, Jill Revelle, SeaWorld Parks & Entertainment’s mission is to have the best quality. She states that “[q]uality is strived for in every aspect of the company, including quality of the guest experience, quality of animal care and quality of the rides and attractions. Busch Gardens’ own vision is to add to life’s enjoyment through all of its products, ser...
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... STEPPS framework by using the intensity of the Falcon Punch, thrill-seekers will feel excited and impatient to try the ride.
Conclusion
Since Busch Gardens had opened its doors, it had done a great job at getting people’s attention and meeting their needs with its unique wild animal themes and its appreciation for nature. With all of the different events the park hosts during the year, marketing activities are directed towards different target markets which includes mothers, families, couples, thrill-seekers, etc…Although Busch Gardens have had great success over the years, the company fails to keep up with the other major theme parks who are more advanced with their technological devices such as Disney’s MagicBand. With the new ride, Falcon’s Fury, opening on May 1st, 2014, it will be a great opportunity for Busch Gardens to attract even more guests to the park.
Strap your belts and keep your hands inside while the Giant Wheel rises 110 feet in the air and your breath is taken away
Among the many things that individuals enjoy doing with their families, visiting amusement parks is at the top of the list. Sea World is a multi-billion dollar chain of marine animal parks, aquariums, and animal theme parks. (Wikipedia) When people are watching the rehearsed performances that the animals and the trainers do, the animals and the trainers seem to be happy. Witnessing the interaction between the animals and the trainers can remind individuals of the beauty of nature and it serves as entertainment.
SeaWorld San Diego opened in March 21, 1964. This was the first SeaWorld park to be established. There three parks all together the other two being SeaWorld San Antonio, and SeaWorld Orlando (Ask Shamu). The profitable park was founded by George Millay, Milt Shedd, Ken Norris, and David DeMott, four UCLA fraternity brothers. The park was originally planned to be an underwater restaurant but the concept grew into the idea of a marine park sitting on 21 acres along the shore of Missions Bay in San Diego (History). The park started out with 45 employees, several dolphins, sea lions, and a couple aquariums. Now that Anheuser-Busch owns the park new attractions were added including several thrill rides and its Shamu stadium (History of SeaWorld).
On March 21, 1964, four UCLA students’ dream came to life when their marine park, SeaWorld, opened in San Diego, California. Once the park’s popularity increased, the SeaWorld brand began to expand their locations and their sea life, thus introducing killer whales to the park. Since the park opening in 1964, SeaWorld has become one of the largest visited theme parks in the United States and is loved by children and adults alike. However, SeaWorld has been under speculation since a recent killer whale attack and the release of the documentary film, ‘Blackfish’ causing SeaWorld to suffer from the accusations.
There are a whole host of defenses that amusement parks and ride manufacturers may raise in a personal injury lawsuit. The defenses discussed below can be defenses involving amusement park rides.
To begin, SeaWorld was founded by four UCLA graduates who were also frat brothers that originally wanted to build an underwater restaurant with a marine life show in the background; this proved to be too expensive though, so they decided to just open an aquarium and marine park instead. This park later became the first SeaWorld, which is the one located in San Diego, California. The San Diego Park opened its doors in March 1964, with numerous dolphins, sea lions and two saltwater aquariums and attracted over 400,000 people in its first year. The success of SeaWo...
Seeing that the name of the park is Walt Disney World, I think it’s only fair to talk about the legend himself. According to Valerie Childs, Walt Disney’s life was a ride to say the least. Born in 1901 in Chicago, Walter Elias Disney was the youngest of four boys. At five years old, the Disney family left the city of Chicago and moved to Missouri to run a farm. When the farm proved to be unsuccessful, the Disney family moved to Kansas City where Walt’s father bought a newspaper delivery business. Later, the Disney family moved back to Chicago, where Walt’s father continued in the newspaper business, while Walt worked in a factory in the city. It was at the newspaper that Walt met newspaper cartoonist Leroy Gossett who inspired Walt to use his imagination, and Walt quickly began drawing every chance he got. By the age of 18, Walt had moved back to Kansas City and got a job at the local art studio. Walt began work drawing classic series that are popular t...
Before there was the idea of Disney World, there was Disneyland. Disneyland started as a dream but the dream became a reality, thanks to a man named Walt Disney. The idea of Disneyland began in 1951 when Walt met a movie art director, Harper Goff, who started to sketch out Walt’s ideas for the theme park. Walt Disney was all about making dreams come true and taking storytelling from two dimensions and making them into three dimensions. His idea was for visitor to feel as if they stepped into a movie when they stepped into Disneyland (The Imageneers 11). Walt states in his 1952 proposal for Disneyland that “[He wants vi...
From the biggest daredevils to the most timid person, Busch Gardens is a park that will satisfy anyone with country themed spots and extravagant service. It is worth the payment and drive from wherever you live to come and enjoy at least one day under the sun in this theme park.
A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be long-lasting, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
Six Flags built two other parks in the late sixties and early seventies. These three parks would be the only theme parks opened and constructed under the Six Flags name. When deciding on a strategy, the organization chose a strategy of growth. The plan was to purchase smaller, existing amusement parks across the globe. At one time, Six Flags acquired and operated 46 parks, with the majority of the acquisitions occurring in the late 1990s. The new parks carried the Six Flags name, but the theme of the original park was not carried over. Each new park was individualized, including one that operated an attached Sea World, and another an aquarium. The organization did, however, add waterparks to most of the facilities that did not already have one available.
-Jolley, Laura R. The Origins of Disney Parks Expansion: The Florida Project Press Conference. thewaltdisneycompany.com/blog/origins. 2012. Web. March 27, 2014.
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong
Sitting on the site of the former Florida tourist attraction, Circus World, in Haines City, Boardwalk and Baseball came to life as a result of Orlando-based textbook publishers Harcourt, Brace and Jovanovich desire to be a part of the theme park and entertainment business, in 1986. Feeling that the circus theme was losing its luster, HBJ closed the property and immediately started a complete makeover into a vintage, sports-themed entertainment park.