I. Executive Summary
C. Cellzone is a big mobile phone, gadgets, and accessories retailing company that is spread
out in 90 branches nationwide. Its value propositions include offering varieties of products in
affordable and wide-ranged prices. Their products include mobile phones, telecommunication
products such as prepaid cards, accessories, other gadgets, and quality services to customers. Their
target market includes all socioeconomic classes with no preference on gender and age.
The means by which they make their profit is primarily through sales although they also have
partnerships and sponsorships with other major companies such as Puregold, SM Supermalls,
Jollibee, etc. In general, they have a lot of different suppliers from which they get their merchandise
and stock inventories and they make sure that they constantly communicate and reach the quotas set
with these suppliers.
Finally, the company has a positive profitability, in light with the industry of
telecommunication and wireless communication growing and shifting to smart phones. As for their
net profit and gross profit ratios, they have increasing trends, meaning they are able to utilize well
their capital to get good income, and it is expected that they can thrive in the competitive industry
they are in as of the moment but it is recommended that they manage their merchandise and stocks
better since the cost of goods sold deducted from the sales are also big.
As with any other companies, C. Cellzone also has some limitations in terms of technology
and quality of their people’s skills so for recommendations, trainings and investments in terms of
process technologies were provided. Cutting down on other operational expenses might also be a
good opportunity for them to better handle their finances and result to a larger net profit.
In general, the company’s operations right now is in accordance with their mission and
vision of serving the Filipino people by offering them diverse products and quality service, as well as
providing employment for them within the company.
The General Manager, Charles V. Tomas, used to work in a Singaporean firm distributing
cellular phones in the Philippines and saw the potential of this rising technology during the 1980’s.
From then on, he worked hard and legally established in the country’s Department of Trade and
Industry his own company he called Supernova Telecommunications in 1995, now named C. Cellzone.
Their mission, as a company, is to improve the lifestyle of the Filipino people by providing
them with quality products and services in the most affordable way, to fulfill its responsibility to its
partners and people, and to help the country and the government by helping uplift Filipino citizens