Biometrics In Hospitality

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Recommended: Impact of technology in hospitality industry

The need for technology to deliver reliable and reproducible services in the lodging and hospitality industry is increasing daily (O’Conner & Frew, 2002). Use of technology application in this industry enhances customer services (Sweat & Hibbard, 1999), and results in increased efficiency and revenues and decreased costs, which in turn influence the ability to compete (Bacheldor, 1999; Huo, 1998; Wang & Qualls, 2007). A technology that lends itself to the hospitality industry is biometrics. Biometrics, a technology that identifies individuals or authenticates identity using unique physiological or behavioral automated pattern recognition, such as hand geometry, iris scan, retinal scan, fingerprint, speaker/voice recognition, and facial recognition, is a promising asset for hotels (Jackson, 2009). To recognize a subject, data are collected, the signal is transmitted and processed, a decision to authenticate or not is made, and the data are stored. These data are conveniently retrievable repeatedly over time with the same accuracy and cannot be stolen or replicated because they are uni...

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