Bank Of America Essay

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Bank of America was founded in 1784 and based out of Charlotte, North Carolina. In 1957, Bank of America began using the autoteller, or today known as the ATM machine. In 1958, Bank of America introduced the first nationally licensed credit card program, BankAmericard, which eventually expanded and became known as Visa. in 1983, the bank introduced its first Home Banking product, also known as Online Banking today, where customers could access their account balances and perform basic banking services. Bank of America core competencies were to provide diversified services in one location, rapid response time, and innovation. Bank of America main corporate-level strategy was the directional growth strategy uses horizontal concentration for a competitive advantage market share. Also the acquisition of Countrywide and Merrill Lynch. Its economic value creation included keep service costs low, keep equipment costs low, and increase consumer’s perceived value. Its cost leadership strategy included broad target as their competitive scope, lower prices and lower expenses, and improve operations management. …show more content…

It is valuable and organized to capture value for loyal customers, banking security, corporate culture, online/mobile banking, product line, R&D, and reputation. Yet, they are not rare and not costly to imitate. For the reward program, it is valuable, rare, and organized to capture value, but it’s not costly to imitate. At last, for the brand and location, they are valuable, rare, costly to imitate, and organized to capture value. The Bank of America’s brand and location are the comparative

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