Lauren Raftery
Sport Marketing
Professor Goeb
SWOT Analysis
Australian Football League or otherwise known as AFL is a contact sport within Australia which is played with against two teams of 18 players that are dispersed all over the field in certain positions. The game is played on an oval-shaped field within a stadium. The way the game is played is by either kicking, handballing or/and running with the ball towards the goals. How to score is by kicking the ball between the two big posts which counts for six points, if you get it in the smaller posts it only counts as one point. Another memorable part of AFL is marking the ball, which is awarded when a player kicks the ball and marks it. Tackling is also allowed but there are penalties for
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Carlton having their own team within the premiership, also have a reserves team within the VFL (Victorian Football League) and have also just introduced a women’s team in the new AFLW Competition that is starting up this year (2017). Another Strength within the club is their memberships. So far this year alone they have already 33,270. In 2016 they had a total of 50,130 which was 5.97% better than 2015. The club offers many different memberships for a variety of people, whether they are close or long distance. When applying for these memberships they give a variety of information to show you what packages offer what. They also let you know when games are going to, what times, where they are playing and who they are playing against. All the information you would ever need would be on their Club page on the internet. Whether its news, fixtures, membership details, merchandise, fan zones, information on players and coaches the list goes on, you will find it on their website. Carlton are also all over social media: Facebook, Twitter, Instagram and YouTube. They also have their own app. Attendance in total was a strength in 2016 for the club. When comparing the 2015 and the 2016 season, the total amount of games both home and away had increased by 24,390 people while their average per game increased by 1,109 …show more content…
One of those weaknesses include the change of the Head Coach. In 2016 Carlton appointed a new head coach with little experience of being in that department. The highest position he had been before that was assistance coach. Bolton had a lot of pressure on him, seeing as the previous coach was sacked within the middle of the season (2015). He made a few changes within the team by getting rid of a bunch of players that were not going to be a part of the clubs future. Bolton also made a bunch of changes to the structure of the game plan. Yes a good thing to come out of it all was that the team did improve but it stills shows how much more there is to improve. During the 2016 season Carlton only won 7 games and lost 15. They ended up coming 14th out of 18 teams. Another weakness was that due to poor results in the 2015 season they were not allowed to have a game on a Friday night. Attendance was also not just a strength for the club but it was also a weakness for the club. When comparing the 2015 and 2016 data the total of people who attended their home games had decreased by 33,776 people. While the average per game had also decreased by 3,070
The author covers the most prevalent groups and events relating to football. Some of them are pep rallies, marching band, cheerleaders / pep squads, spectators / ex-players, and the brains / farm kids / nobodies. The pep rally is a school-wide event,
Sport fans, sometimes also called sport devotees, followers, or supporters, are persons who are enthusiastically devoted to a particular athlete, team or sport. They may show their enthusiasm by often attending sporting events or watch on television, being members of a fan club, follow sport news through newspapers, online websites, and creating fanzines. Their disposition is often such that they will experience a game or event by living through their favored players or teams. These behaviors manifest itself in different ways. To enable better understanding of these behavioral patterns, we have to classify these sports fans into groups based on their devotion to teams: fair-weather fans, bandwagon and the super-fans.
team, pay your fees and you're in. The fees and dues are determined every year by their
“Last week we had two new combinations in the halves and we managed to come away with a win,” said Mataka. “We’ve had a few players in and out, especially in the halves, but I think it comes down to the boys stepping up to the plate when they’re asked to. “I guess it all depends on what Canberra’s doing, cause they’re obviously having a strong finish to the season, so whatever players they send back, same thing goes as usual, we’ll just shuffle players where they need to be put in. “It’s not normally until Thursday when we find out what’s going on, but I think we’ve shuffled well this year putting players in different competitions.”
Soccer, or also known as “Football”, is one of the most popular outdoor team sports in Australia. In 2006, a total of 970,728 people in Australia played soccer, with 435,728 as registered players, and 535,000 as unregistered players. With coaches and referees included, it is estimated that about 3.1 million people are involved in the sport, which is higher than any other sport in Australia.
Football is a very simple game, there is an offense and a defense, the offense wants to score a touchdown and the defense’s job is to stop them. There are always
Australian Rules Footballer has many physical demands.They need to have a good body size, have a lot of strength as well as power, speed, agility, endurance and flexibility. Likewise, an AFL player needs to be strong, fast and aerobically developed, meaning that they are required to be fit. An AFL players weight ranges from 80 kg to 110 kg, while their height is in the range from 175 cm to 210 cm. The skills required for an Australian Rules Footballer is kicking, handballing, marking, picking up, ball handling, bouncing, tackling, evading, shepherding and ruck work.
Fans who would usually be betting against each other at club level rival matches. It also gives up and coming new talent a chance to showcase their
When it comes to physical contact sports, there are two categories, collision sports and tackling sports. American football, ice hockey, lacrosse, boxing, and many more are considered collision sports. Tackling sports would consider rugby, Gaelic football, Australian rules football, and even soccer as some of the world’s tackling sports. A collision sport is way more dangerous than a tackling one. For example, in a football game, it is pretty typical to see players lose their helmet’s, ripped out of their jersey’s, and be taken off the field by ambulance. Reason being is because nowadays players feel like they are Iron Man...
Both articles mentioned the need for a geographically national competition as a way to appeal to millions of Australians nationwide. In 2005, the Australia leagues known as the A-league was introduced which help to de-ethics and help to give the game a new sense of national identity, giving members from different cities, states and ethnicities duties to support, invest and share common values in football. National competition in football helps to break down walls in terms of social identities, (Gender, age, status and cultural etc.). The report also calls for privatisation of the national league in Australia, business mind-oriented people started to invest in Australia football which led to soccer teams such as Melbourne Victory and Sydney FC being privately own and resulted in professional competition as well as media exposure. Consumerism and demography helped to transformed soccer in Australia.
The promotion lead to the arrival of the new manager Phil Kelso, who managed to take the team to the semi-finals of the FA cup two consecutive years, but lost both against Newcastle United in 1906 and Sheffield Wednesday 1907. Just as a few years ago, the team stayed in the mid-table, until relegation was avoided by two points in the 1909/10 season. During that time, while the club was near a bankrupt, the chairman of Fulham football club took over.
Typically there are “four basic types of student clubs: academic, special interest, special project or issue, sports”(North). Students who participate in academic clubs gain knowledge outside of the classroom that applies later on in the class. Students become involved based upon a common interest and hope to be with other students who share the same interests are in the special interest focus club. A third type of a student club is very similar to the special interest focus. “These clubs (special project or issue focus) provide students with expanded leadership experiences and involvement in the community. The final type of club is a sports club”(North).
Association football is played in agreement with a set of rules known as the ‘Laws of the Game’. The game is played using a sphere-shaped ball of 71 cm circumference known as the ‘football’ or ‘soccer ball’. Two teams of eleven players each participate to get the ball into the other team’s goal, thus scoring a goal. The team that has scored more goals at the end of the game wins. If both teams have scored an equal number of goals then the game is a tie. Each team is controlled by a captain.