Attitudes Vs. Richard Lapiere Summary

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Over eighty years after its publication, Richard LaPiere’s (1934) study titled “Attitudes vs. Actions” continues to be one of the most influential and well-known papers in the field of social psychology. We like to cite it when discussing attitudes, the validity of surveys, and even racial issues – but frequently, we base our information on brief summaries of the study found in social science textbooks, without having read LaPiere’s actual writing and its critiques, or any of the follow-up investigations done on the topic. This goes for social psychologists just as much as the non-academic public, and, as we will see, can lead to plenty of misinterpretations. This essay aims to present and analyse the methods and conclusions of “Attitudes vs. …show more content…

In 1930, he had the unique opportunity to conduct the perfect study on the topic, without even having to enter a lab. He was taking several trips through the Eastern US with a Chinese-American couple over two years, staying in a variety of different accommodations and eating at restaurants around the country. This was, of course, a time when prejudice against Asians in the States was widespread. Yet, out of the 67 hotels and auto camps, they were refused only once, and none of the 184 restaurants declined to serve …show more content…

Actions” may be considered a classic, but this certainly does not preclude its experimental procedure from being flawed to certain extents. While critiquing LaPiere’s paper, however, we cannot forget his aim, as previously mentioned. For instance, one could argue that the fact that the Chinese couple “spoke unaccented English” (pp. 6), or that they were often accompanied by a white man, would be confounding factors, which would have been important to indicate in the questionnaire, if searching for the “true attitudes” – but of course, this is the very fact which LaPiere is trying to highlight. Still, there are issues which may have lowered the experiment’s validity. For instance, the way in which the questionnaire was conducted was not ideal (again, it may be argued that this is simply more evidence of the inaccuracy of surveys, but we will evaluate them nonetheless for completion’s sake). It was sent to the establishment six months after LaPiere’s visit – and with good reason, since he wanted any possible effects of having Chinese guests fade. The downside to this, however, is that attitudes can change over time. In addition, there was no way to ensure that the person dealing with the guests was also the person answering the question. There is also the issue of possible biases, including the self-selection bias, since only 128 of 251 of the surveys were returned, and the social desirability bias, which is difficult to avoid in surveys, but which might

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