Asch Conformity

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By definition, conformity means to comply to a set of regulations, rules, or laws. It is a behaviour which follows social standards that are expected of society, and comes in more than one context. For instance, the phenomenon in which individuals change or adjust their attitude and behaviour to match a majority’s opinion is known as social conformity (Yu & Sun, 2014). In psychological terms, conformity refers to an individual's tendency to follow the unspoken rules or behaviours of the social group to which he or she belongs. Given this, it is apparent how highly susceptible humans are to social influences and how easily they are moved by peer pressure. Furthermore, it indicates how powerful the effects of conformity can be as it can even …show more content…

He conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. In the experiment, Asch asked 50 male students to participate in a ‘vision test.’ Using a line judgment task, Asch put one real participant among seven fake participants that were confederates in which each person had to state their answer aloud. Among the 18 trials, the confederates intentionally gave the wrong answer on 12 trails, called the critical trials, in order for Asch to see if the real participant would conform to the majority view. Results of the experiment found that nearly 75% of the participants followed the rest of the group at least once, and that participants conformed to the incorrect group answer approximately one-third of the time. In addition to Asch’s findings (as stated by McLeod, 1970), the study concluded that people conformed for two reasons: wanting to fit in with the group, and believing that the majority was better informed than they are. These are called normative conformity and informational conformity, respectively. Whereas normative conformity attempts to gain the approval of others, informational conformity is concerned with gaining an accurate understanding of reality, especially during times of uncertainty (Yu & Sun, 2014). With this, Asch’s results were very significant to the field of psychology as it illustrates the power of social pressure, as well as open doors for further

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