Apple Business Model

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Abstract Apple Incorperation is one of the most sought-after computer campany Introduction The world wide web is very strong and has changed the word in many ways. As a fan of Apple Macintosh,I am personally impressed with many of its innovations.It strikes me whether or not the company has really become monopoly. This paper will explore its business model and its so called I will closely examine Apple in different areas -PC market -software -portable player -music Then the second part deals with the judging of its monopoly position based on the microeconomic aspects. Apple Inc. Apple is truly a unique entity, both in what it accomplishes and in how it is organized.During the course of the Macintosh Revolution, Steve Jobs was forced out of Apple. It is no surprise that the Macintosh revolution started to fail rapidly with his departure, despite some attempts during his absence to alter the business model. With Steve Jobs back in the campany, and Mac OS X released, Apple's future is very bright. Firstly, in order to be able to judge if it Apple is a monopoly or not, we need to know what does monopoly actually means The definition of Monopoly Monopoly is “A situation in which a single company owns all or nearly all of the market for a given type of product or service. This would happen in the case that there is a barrier to entry into the industry that allows the single company to operate without competition (for example, vast economies of scale, barriers to entry, or governmental regulation). In such an industry structure, the producer will often produce a volume that is less than the amount which would maximize social welfare”. So according to the definition above, we will see if Apple is a monopoly or not. Apple operating system We all know that in order to use Apple’s operating system or Mac OS, one needs to own a Mac,the only place that this particular system can be run on. The "monopoly" is the fact that you can not buy Mac OS and install it on a computer from another vendor - so you are stuck with overpriced item from a single vendor. Also, Apple has always provided a complete computing experience. From the very beginning Apple sold the hardware, operating system and the basic applications one would need. However, most people think that monopoly is measured in terms of market share. This is also misunderstood. People would say that a company with 5% market share for personal computers cannot be a monopoly.
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