Analysis Of Red Bull

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Felix Baumgartner boldly states that, “the only limit, is the one you set yourself,” before walking off a capsule 128,100 feet above Earth, to break the record for the highest altitude skydive, among many other records broken that day. This is how Red Bull wraps up its minute-long television advertisement promoting its energy drink. Red Bull is famous around the world not only for its energy drink and catchy slogan, “Red Bull Gives You Wings,” but also it is world renowned for its advertisements. Its marketing division not only focuses on visual advertisements to be seen during commercials on television or the Internet, but it is also a prominent sponsor of many athletes and companies. From basketball icons like Blake Griffin of the Los Angeles…show more content…
However, Red Bull has now been pushing more and more to extreme athletic event and athlete sponsorships that give it an entire new dynamic in its marketing campaign. In this specific commercial about “The World of Red Bull,” Red Bull not only advertises its energy drink, but also advertises along with it an entire lifestyle, one of thrilling activities and stunning scenery. This idea of the attraction with hazardous behavior is the backbone of why the children depicted in, “The Lost Children of Rockdale County,” where so troubled and sexually intrigued. Red Bull is one of the few companies in the world that I wholeheartedly believe has been able to completely identify itself with a lifestyle as well as a product. I understand that there are other companies out there that are associated with aspects…show more content…
Most of the stunts performed, especially Felix Baumgartner’s feat, could be deadly if even minute mishaps occurred. Ironically, this notion is exactly what attracts so many of these extreme athletes, or more properly nicknames, adrenaline junkies. I truly believe that this idea is what led to the syphilis outbreak in Conyers, Georgia. I do not mean to sound facetious and say that these young children were having sex because they wanted to die, but rather they did it because it was what everyone else was doing. When I watched the Red Bull commercial, the first thing I thought of was that I wanted to do exactly what I saw the athletes doing because it “looked cool.” As one of the students in the documentary, The Lost Children of Rockdale County, stated when asked why she participated in all the sex, “when you’re that young you like, do it to be cool, you know.” It seemed that many of the children participated in the sexual activities because everyone else was doing so as well. It was a group peer pressure, not attributed to any individual person. Red Bull commercials almost make you feel like everyone is doing these incredible stunts and you are not so you should start doing so. In a similar way, the children of Conyers seemed to assume that since everyone was doing it they should

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