Analysis Of Arcelormittal's Transformation Strategy In The Steel Industry

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From the onset, the core aim of ArcelorMittal’s Transformation strategy was to invest in the areas which they operate in, by empowering and uplifting the communities that feed their employment pool in the Pretoria, Newcastle, Saldanha, Vanderbijlpark and Vereenging regions. The majority of their 9,500 strong workforce are employed in the Emfuleni Municipal region in Gauteng.As the largest steel producer in Africa, the B-BBEE score of ArcelorMittal has a direct impact on the downstream Steel Industry. This is due to the purchase of steel being the largest line item expense, in terms of procurement, for the downstream Steel Industry. Freddie Swart, Group Transformation Manager at ArcelorMittal, reveals, “Essentially, the foundation of our Transformation strategy is to address the social, environmental and economic challenges facing both the country and the industry at large. It is critical that we support the downstream Steel Industry and, where possible, remove any barriers to their success. One way to do this is to favourably impact the preferential procurement scorecard of those procuring from us, by continuously improving our B-BBEE score. Furthermore, a focus is placed on increasing ‘Black’ participation within the industry, thus, effectively breaking down the Barriers of Entry for ‘new entrants’ to the market.” …show more content…

In order to drive such Transformation through the downstream Steel Industry, ArcelorMittal established the Industrial Steel Incubation Hub (The Hub) as a vehicle to develop and support the industry. “In order to optimise the impact of The Hub and align with government’s expectations of Transformation, we embarked on the establishment of The Hub, in collaboration with the Department of Trade and Industry,” reveals

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