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American Cancer Society & Cancer Treatments

analytical Essay
843 words
843 words
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The American Cancer Society (ACS) is a community- based voluntary organization that was founded in 1913 by 15 prominent physicians and business leaders in New York City. The
American Cancer Society’s mission statement that is displayed on their website states that they are “dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service” (American Cancer Society). With the help of their sponsors, community volunteers, donations, and fundraisers, the American Cancer Society has been raising awareness of the causes of cancer and providing information on how to prevent it. With the numerous help that they receive, the American Cancer Society does research to find cures and new cancer treatments to work toward achieving their main purpose of eliminate cancer. They also try to make sure that everyone who is in need gets the help and support that they need to get better and fight back against cancer. Some of the ways the American Cancer Society fights back against cancer are through the fundraising events and campaigns that they hold that bring the community together to fight as one. One of these events being the “Relay for Life”.
The American Cancer Society has created an advertisement that they use for the Relay for Life event that is held every year. This advertisement (see figure 1) that they have generated has been created to send a message to the community that they are holding a race for the lives of people who are suffering from cancer, people who have been lost from it, and people who have been able to fight it. This ad captures the audience’s eye by appealing to their emotions. The organiza... ... middle of paper ...

... cancer is effecting somebody’s life, but these images were made to help raise cancer awareness around the world and to let these people know how it could affect them as well. These images were also made to help raise money for cancer research and provide cancer treatment for people in need of financial help and support. If the main goal of these images and this organization was just to raise awareness of cancer and raise money for

funding treatments, than these images that the organization have used exceeded the objective by also creating communities around the world that come together for a great cause.
WC 985

Works Cited

American Cancer Society. Information and Resources for Cancer: Breast, Co
Prostate, Skin. 2014. American Cancer Society. Web. 17 Jan. 2014.

American Cancer Society. Relay for Life Facts & Figures. 2011. PDF file.

In this essay, the author

  • Explains that the company was founded in 1913 by 15 prominent physicians and business leaders in new york city.
  • Explains the importance of embedding the logo and using images that capture the audience's attention.
  • Describes the techniques used to create an emotional connection with the audience.
  • Explains that the american cancer society researches to find cures and new cancer treatments to work toward achieving their main purpose of eliminating cancer. they also make sure that everyone who is in need gets the help and support that they need to get better.
  • Analyzes how the organization's ad captures the audience’s eye by appealing to their emotions.
  • Analyzes how the color purple symbolizes uplifting spirits and magic and a darker shade of it can symbolize sadness.
  • States that the image appears to have been an effective advertisement for the relay for life fundraising event.
  • Explains that statistics like this show that this event has been very successful, with 103 high schools raising $5.2 million.
  • Analyzes how acs's "more birthdays movement" advertisement appealed to the emotion of their audience. the font size and color of the logo evoked determination, desire, strength and love.
  • Explains that their audience is mostly people who are family members of people with cancer or close to them. this approach can also work on an audience who just want to help and support people.
  • Explains that these images were made to raise awareness of cancer around the world and to help raise money for cancer research and provide cancer treatment for people in need.
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