The American Cancer Society (ACS) is a community- based voluntary organization that was founded in 1913 by 15 prominent physicians and business leaders in New York City. The
American Cancer Society’s mission statement that is displayed on their website states that they are “dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service” (American Cancer Society). With the help of their sponsors, community volunteers, donations, and fundraisers, the American Cancer Society has been raising awareness of the causes of cancer and providing information on how to prevent it. With the numerous help that they receive, the American Cancer Society does research to find cures and new cancer treatments to work toward achieving their main purpose of eliminate cancer. They also try to make sure that everyone who is in need gets the help and support that they need to get better and fight back against cancer. Some of the ways the American Cancer Society fights back against cancer are through the fundraising events and campaigns that they hold that bring the community together to fight as one. One of these events being the “Relay for Life”.
The American Cancer Society has created an advertisement that they use for the Relay for Life event that is held every year. This advertisement (see figure 1) that they have generated has been created to send a message to the community that they are holding a race for the lives of people who are suffering from cancer, people who have been lost from it, and people who have been able to fight it. This ad captures the audience’s eye by appealing to their emotions. The organiza... ... middle of paper ...
... cancer is effecting somebody’s life, but these images were made to help raise cancer awareness around the world and to let these people know how it could affect them as well. These images were also made to help raise money for cancer research and provide cancer treatment for people in need of financial help and support. If the main goal of these images and this organization was just to raise awareness of cancer and raise money for
funding treatments, than these images that the organization have used exceeded the objective by also creating communities around the world that come together for a great cause.
American Cancer Society. Information and Resources for Cancer: Breast, Co
Prostate, Skin. 2014. American Cancer Society. Web. 17 Jan. 2014.
American Cancer Society. Relay for Life Facts & Figures. 2011. PDF file.