1933 Chicago World's Fair

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You will hardly come upon your first view within the pages of this book without realizing that you have been brought into contact with something altogether new, something new and at variance with the traditions of other days. If you are like most of us, you will wonder if the future is to look like this, and, if it does, what your place is to be in it. ~ Allen D Albert A Century of Progress Exposition Official Book of Views To describe the 1933 Chicago World's Fair in a word, one might choose, "modern" or "dazzling," perhaps even "outrageous." The fair experimented with modern architecture, dazzling electric illumination, and a daring color scheme meant to reflect the scientific content of the fair's exhibits. The fair featured advancements in all fields of science, ranging from the inner-workings of the automobile engine to the most recent theory on the structure of the atom. Entitled "The Century of Progress," it used these vivid colors and impressive exhibits to create a light-hearted and uplifting experience intended to distract the nation from the hardships of the Great Depression. The viewbook featured here provides visitors with a souvenir of this striking event and a way to remember the exhibits and buildings after the exhibition was over and the fairgrounds returned to a public park. The viewbook was compiled by the Architectural Commission for the fair, with the text by Allen D. Albert, an honorary secretary, and forward by Rufus C. Dawes, the president. The book, approximately nine by twelve inches, and consisting of 64 pages of vibrant images of the fair, depicts the major buildings, exhibits and attractions. These images are mostly watercolors, sometimes enhanced photographs or cartoons. Th... ... middle of paper ... ...he tomorrow! With our help the new day can be made so much more rich that the old! The views have the look of romance. Romance may become reality if we humans will it to be so!" Works Cited Albert, Allen D. Century of Progress Exposition, Official Viewbook. Reuben H. Donnelly Corporation. Chicago, Illinois. 1933. Findling, John E. Historical Dictionary of Worlds Fairs and Expositions 1851-1988 Greenwood Press, Westport Connecticut. 1990. Ganz, Cheryl R. "Science Advancing Mankind." The Society for the History of Technology. 2000. Haskell, Douglas. "Mixed Metaphors at Chicago." Architectural Review August, 1933. v. 74 pp. 47-49. Kaufmann and Fabry Co. Official Pictures of A Century of Progress Exposition The Reuben H. Donnelley Corporation. Chicago, Illinois. 1933. "The Chicago World's Fair, 1933." Architectural Forum 1933 July, v. 59, p. 1-86.

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