During World War II, effects of movies acquired an important status in research due to its significance to the military. War department commissioned a research to determine the effect of orientation and training films on soldiers to see if they can achieve certain orientation objectives like hatred for enemy, positive attitude for allies, etc. (Hovland, Lumsdaile, & Sheffield, 1966). The purpose was to check the factual knowledge retention as well as changes in attitudes of soldiers after watching those orientation films. Results showed the possibility of ‘sleeper’ effects meaning that soldiers’ attitude changed in the long run (Hovland et al., 1966). Since the studies were designed to test the effectiveness of specific films on a selective specialized audience, it would be d...
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...at the reading of the text critiqued the aspects of imperialism in Western cinema in perpetuating its own discourse of power and misrepresenting the ‘other’ (Shohat, 2008). Weber (2006) conducted an analysis of the ‘imagined character(s) of the family and the nation’ in post 9/11 films proposing that those films showed a moral high ground for Americans. Similarly, Hollywood’s political-economic structure has been critiqued for purposefully showcasing the United States as a well-intentioned benevolent force in war films (Alford, 2010). Whether the audiences actually receive these pro-American themed movies as a glorification of American heroism and propagation of imperialism, and nationalism needs investigation.
RQ1: Do pro-American movies create a pro-American bias?
RQ2: Do people perceive pro-American movies as tales of American heroism, nationalism and imperialism?
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