Corporate Social Responsibility Case Study

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Corporate Social Responsibility (CSR) is a business approach which has increasingly become recognized as a reflection of companies’ values and ethical standards, especially within the international community. This is especially significant as Multinational Corporations (MNCs) continue to increase in number in order to maintain competitiveness within their respective markets. Since the 1960’s, the number of MNCs has increased in number from 7,000, to 80,000 in 2006, as reported by the United Nations Conference on Trade and Development (UNCTAD). As the expansion of MNCs into the global economy continues to affect a wider demographic, the importance of socially responsible business practices becomes more important. CSR itself is understood to …show more content…

Existing exceptions to this are companies who have adopted the principle of “triple bottom line accounting,” a framework of accounting that takes into account social, environmental (or ecological) and financial performance. However, triple bottom line accounting is adopted only on a voluntary basis and as such remains in keeping with the issue of the lack of external regulations regarding CSR. MSM exists as an external pressure which pushes MNCs to adopt CSR practices for the social and corresponding economic well-being of their …show more content…

With social movements spanning from various cancer funding organizations to those attempting to preserve animal habitats, it is easy for the issue of CSR practices within other countries to become lost in competition for the public’s attention. In addition to the shifting attentions of the public, it must be acknowledged that the MSM are major and extremely profitable corporations and thus maintain profit-driven priorities which also shift their attentions according to what will garner the most attention (and so, the most capital). In fact, most MSM corporations are linked to or owned by much larger corporations such as General Electric or Westinghouse, which only adds to the pressure on them to provide whatever news stories will drive their

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