Despite the various interpretations of CSR which occur due to the vast number of topics and practices which come under the umbrella of the term, the intent of CSR is nonetheless universally recognized as, “to drive change toward sustainability.” This paper argues that the media, particularly mainstream media (MSM), are the primary actors in driving and promoting CSR and examines the coinciding issues, including; shifting focus’ of the media according to what garners lucrative publicity; the incentivization of media by private industry; and the transient attention spans of the general public who are relied upon to pressure sustainable practices within industries.
Johannes Ostermann, a student of philology and proponent of free speech, spoke at a University in November 1835, arguing that [the media] can be spokespeople for those with little political and economi...
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... focus on CSR practices and the creation of non-governmental organizations dedicated to evaluating the effectiveness of these same practices. It cannot be argued that the resulting pressure, especially on famous-brand corporations has resulted in their suppliers being forced to upgrade their labor standards, to at least some small extent, in order to accommodate the changing social climate which has culminated into changes in international market standards. The rise in information available to consumers, now easily accessible within the MSM, has begun to shift the tides of corporate social practices. Kierkegaard stated that, “Silence is the demon’s trap, and the more that is silenced, the more terrible the demon.” Disclosure of CSR practices through the media brings them into the public, and ethical sphere, and allows for their facilitation of change and innovation.
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