Summary On 'Forget Gold, The Gourmet Cupcake Market Is Crashing'

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In the article “Forget Gold, the Gourmet-Cupcake Market is Crashing,” it talks about how the demand for cupcakes has gone down at Crumbs. This is because there are new businesses that saw them making a large profit and wanted to join in on the action. Other companies are starting to sell these cupcakes at lower prices. This is an example of firm entry because the new cupcake businesses saw how well Crumbs was doing. With the new competition, it allows for lower profit margins and takes away customers from the companies that started out early and have not changed their prices. Also, Crumbs is starting to lose money with some of their operating costs so they might have to shut down certain parts of their business. This might lead to an example of firm shutdown because they can no longer operate since they are not making enough money to pay for their expenses. In the article “Where Profit Margins are Hefty, Online Upstarts Muscle In,” it speaks about how there are many companies who have a lot of profit by selling things online and this allows new firms to enter the market to get a piece of that profit. When there is a very large profit margin, new firms want to enter to get that money. The big companies start overcharging and this leads to the new companies offering something better at a lower …show more content…

Also, Money.Net is doing the same thing to challenge Bloomberg and is taking away many of their customers. It is said that Money.Net costs 1/20 of what Bloomberg costs. This is an example of firm entry because new firms such as Symphony and Money.Net are entering into the trading and investing firms. They are able to produce software at a much lower price and this makes traders and investors switch to them since it is much

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